American Journal of Industrial and Business Management
Volume 4, Issue 1 (January 2014)
ISSN Print: 2164-5167 ISSN Online: 2164-5175
Google-based Impact Factor: 0.92 Citations
The Mechanism of “Big Data” Impact on Consumer Behavior ()
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ABSTRACT
The growth of the network data is beyond the processing capacity of the existing IT infrastructure. At the same time, “big data” is also a major influence on consumer’s behavior. C2C e-commerce consumption pattern is experiencing a vigorous development time of the electronic commerce in China. Because of its low threshold of setting up a shop which is occupying less money, low operating costs and obvious price advantages, low-income groups are welcome to this pattern. In case, this article analyzed the influence from five aspects: consumer behavior in security system, information search, recommendation system, credit system, virtual experience.
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