American Journal of Industrial and Business Management

Volume 3, Issue 1 (January 2013)

ISSN Print: 2164-5167   ISSN Online: 2164-5175

Google-based Impact Factor: 1.43  Citations  h5-index & Ranking

Product Ethnicity between the Hammer of Identity and the Anvil of Globalization

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DOI: 10.4236/ajibm.2013.31011    5,287 Downloads   7,360 Views   Citations
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ABSTRACT

With the globalization of markets, the multinational production made obvious great strides marked by the proliferation of hybrid or bi-national products. In this context which supported the dissolution of identity of several products’ categories and called in question the weight of origin labels about the consumer behavior purchase. Beyond these reflections, this article proposed to wonder about the relation between globalization and product ethnicity, by analyzing the apparent effects of the current context of globalization on the establishment of stereotypic country-products associations by the consumers. Also, the question which is directed to the development and the presentation of this research is the following one: to what extend does the current context of globalization enable us to call in question the phenomenon of product ethnicity?

Cite this paper

J. Nabil and Z. Imed, "Product Ethnicity between the Hammer of Identity and the Anvil of Globalization," American Journal of Industrial and Business Management, Vol. 3 No. 1, 2013, pp. 86-90. doi: 10.4236/ajibm.2013.31011.

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