Open Journal of Business and Management

Volume 8, Issue 6 (November 2020)

ISSN Print: 2329-3284   ISSN Online: 2329-3292

Google-based Impact Factor: 1  Citations  

Operationalized Multi-Stakeholder Strategic Road-Mapping for Small-to-Medium Nonprofit Organizations

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DOI: 10.4236/ojbm.2020.86159    415 Downloads   1,640 Views  Citations


Long-term strategic planning is not typical among small-to-medium nonprofit organizations (SMNOs), and their focus tends to be towards tactical mission priorities. This prioritization is due to limited resources and capabilities, although a strategic plan is still considered important for the nonprofit social enterprise’s sustained viability. This research develops a visual strategic roadmap (SRM) model that could be the basis for a long-term strategy for such nonprofits. This roadmap model includes lanes that represent multiple stakeholder perspectives and may be used to identify the policies and procedures required to achieve the long-term vision. Road-mapping fulfills a strategic planning need for nonprofit organizations, especially SMNOs, which in most cases, is absent. The perspectives covered are Social, Technical, Economic, Environmental, and Political (STEEP). A strategic roadmap model is validated using expert judgments and by the case study of a small-to-medium mental health nonprofit organization agency located in Southeastern Connecticut. The SRM validation revealed a model that is easy to visualize, and future work will verify its effectiveness.

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Tenney, D. and Sheikh, N. (2020) Operationalized Multi-Stakeholder Strategic Road-Mapping for Small-to-Medium Nonprofit Organizations. Open Journal of Business and Management, 8, 2559-2581. doi: 10.4236/ojbm.2020.86159.

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