Operationalized Multi-Stakeholder Strategic Road-Mapping for Small-to-Medium Nonprofit Organizations ()
ABSTRACT
Long-term strategic planning is not typical among small-to-medium
nonprofit organizations (SMNOs), and their focus tends to be towards tactical
mission priorities. This prioritization is due to limited resources and
capabilities, although a strategic plan is still considered important for the
nonprofit social enterprise’s sustained viability. This research develops a
visual strategic roadmap (SRM) model that could be the basis for a long-term
strategy for such nonprofits. This roadmap model includes lanes that represent
multiple stakeholder perspectives and may be used to identify the policies and
procedures required to achieve the long-term vision. Road-mapping fulfills a
strategic planning need for nonprofit organizations, especially SMNOs, which in
most cases, is absent. The perspectives covered are Social, Technical,
Economic, Environmental, and Political (STEEP). A strategic roadmap model is
validated using expert judgments and by the case study of a small-to-medium
mental health nonprofit organization agency located in Southeastern
Connecticut. The SRM validation revealed a model that is easy to visualize, and
future work will verify its effectiveness.
Share and Cite:
Tenney, D. and Sheikh, N. (2020) Operationalized Multi-Stakeholder Strategic Road-Mapping for Small-to-Medium Nonprofit Organizations.
Open Journal of Business and Management,
8, 2559-2581. doi:
10.4236/ojbm.2020.86159.