Author(s)

Yingliang Wu^1,2, Xu Chen^1*

¹Department of E-Business, School of Economics and Commerce, South China University of Technology, Guangzhou, China.
²Research Centre of Business Intelligence, Institute of Modern Service Industry, South China University of Technology, Guangzhou, China.

Under the background of social network, Social Commerce has become one of the most popular front issues in business transformation and digital commerce. Based on the idea of Service Science and ecosystem, this paper abstracts social business network into a service system, and proposes a new cognitive framework of Social Commerce Ecosystem Model. From the five aspects of common support, social network service platform, service ontology and resource, service operating and collaborating, and service application, an open, dynamic and collaborative ecosystem is constructed to lay an important foundation for further research and disclosure of the ecological structure and business model of Social Commerce industry.

Social Networks, Social Commerce, Service Ecosystem, Cognitive Framework

Wu, Y. and Chen, X. (2020) A New Cognitive Framework for Understanding Social Commerce: A Service Ecosystem Perspective. Journal of Service Science and Management, 13, 459-469. doi: 10.4236/jssm.2020.133031.