Effect of Adjacent Product Price on Customer’s Willingness to Pay of Focal Brand: A Bayesian Approach

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ISSN Print: 2162-2078
ISSN Online: 2162-2086
www.scirp.org/journal/tel
E-mail: tel@scirp.org

"Effect of Adjacent Product Price on Customer’s Willingness to Pay of Focal Brand: A Bayesian Approach"
written by Atanu Adhikari,
published by Theoretical Economics Letters, Vol.7 No.7, 2017

has been cited by the following article(s):

[1]	Retailing in Emerging Markets
	Strategic Marketing Issues in Emerging Markets, 2018

[2]	Consumer Behaviour in Emerging Markets
	Strategic Marketing Issues in Emerging Markets, 2018

[3]	UNIVERSITY OF GDAŃSK–FACULTY OF ECONOMICS

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