Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude

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ISSN Print: 2164-5167
ISSN Online: 2164-5175
www.scirp.org/journal/ajibm
E-mail: ajibm@scirp.org

"Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude"
written by Jiuqun He,
published by American Journal of Industrial and Business Management, Vol.6 No.5, 2016

has been cited by the following article(s):

[1]	Managing Brand Image in a Global Context
	The Globalization Conundrum—Dark Clouds behind the Silver Lining, 2019

[2]	A Study on Thai Word Segmentation and an Analysis of Brand Crisis as Its Application
	2019

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