Analysis of the Factor Affected Chinese Audience Choice Behavior between Traditional TV and Network Video in PLS-SEM

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ISSN Print: 2152-7245
ISSN Online: 2152-7261
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"Analysis of the Factor Affected Chinese Audience Choice Behavior between Traditional TV and Network Video in PLS-SEM"
written by Deqing Tan, Junhui Bai,
published by Modern Economy, Vol.6 No.7, 2015

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