Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value

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ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org

"Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value"
written by Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao,
published by Open Journal of Business and Management, Vol.3 No.2, 2015

has been cited by the following article(s):

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[2]	The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value Journal of Marketing Analytics, 2023 DOI:10.1057/s41270-023-00268-w

[3]	Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality Advances in Hospitality, Tourism, and the Services Industry, 2022 DOI:10.4018/978-1-7998-8306-7.ch009

[4]	Scale development of apparel customization brand value: From the perspectives of practitioners and consumers Frontiers in Psychology, 2022 DOI:10.3389/fpsyg.2022.933224

[5]	Can you represent me? The influence of consumers' self-congruity on their brand loyalty behavior Asia Pacific Journal of Marketing and Logistics, 2022 DOI:10.1108/APJML-04-2021-0238

[6]	Scale development of apparel customization brand value: From the perspectives of practitioners and consumers Frontiers in Psychology, 2022 DOI:10.3389/fpsyg.2022.933224

[7]	Brand experience and brand loyalty: is it a matter of emotions? Asia Pacific Journal of Marketing and Logistics, 2020 DOI:10.1108/APJML-11-2019-0669

[8]	Brand loyalty: Exploring self-brand connection and brand experience Journal of Product & Brand Management, 2018 DOI:10.1108/JPBM-07-2016-1281

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