has been cited by the following article(s):
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[1]
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Trust Me! Building Consumers' Trust During the COVID-19 Pandemic
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Marketing by Contingency in the Time of COVID-19,
2023 |
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[2]
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Prekės ženklo krizės ir visuomenės požiūrio sąsajos žiniasklaidos informacijos aspektu
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2020 |
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[3]
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Marketing Innovation for SMEs during COVID-19 Pandemic: A case study of the hospitality industry in Norrbotten
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2020 |
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[4]
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Genel Marka Ederi, Marka Güveni Ve Fiyat Bilincinin Satın Alma Niyeti Üzerindeki Etkisinde Kriz Algısının Moderatör Rolü: Türk Ve Yunan Tüketicilerin Şampuan Ve …
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2019 |
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[5]
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Rebuilding a global brand under crisis–case of a global brand Maggi
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2019 |
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[6]
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GENEL MARKA EDER?, MARKA GüVEN? VE F?YAT B?L?NC?N?N SATIN ALMA N?YET? üZER?NDEK? ETK?S?NDE KR?Z ALGISININ MODERAT?R ROLü: TüRK VE YUNAN TüKET?C?LER?N ?AMPUAN VE MOB?LYA SEKT?RLER?NDE SATIN ALMA N?YETLER? üZER?NE KAR?ILA?TIRMALI ARA?TIRMA
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Dissertation,
2019 |
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[7]
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The moderating impact of media coverage on the relation between scandals and company reputation
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2019 |
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[8]
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Die Marke als unberücksichtigte Ressource zur Entwicklung einer Strategie
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Familienunternehmen und ihre Stakeholder,
2018 |
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[9]
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Recapturing images after a brand crisis through marketing communication in social networks: the Maggi controversy
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International Journal of Export Marketing,
2018 |
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[10]
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Effect of Nostalgia on Brand Loyalty Following Crisis
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2018 |
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[11]
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Strategies to Mitigate Losses from Product-Harm Crises in the Agri-Food Industry
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ProQuest Dissertations Publishing,
2017 |
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[12]
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The Impact of Brand Crisis on Consumers‟ Green Purchase Intention and Willingness to Pay More
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2017 |
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[13]
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The Antecedents of Relationship Phase Affect in Alliances
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Management and Governance of Networks,
2017 |
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[14]
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Assessing Customer-based Brand Equity Ratings in Family Restaurant
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Procedia Economics and Finance,
2016 |
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[15]
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The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More
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International Business Research,
2016 |
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