Exploring the Impact of Switching Costs on Customer Retention in the Technology Standard Competition Market

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"Exploring the Impact of Switching Costs on Customer Retention in the Technology Standard Competition Market"
written by Yong Zhang, Xi Chen, Yuhong Zhao, Qiong Yao,
published by Journal of Service Science and Management, Vol.7 No.4, 2014

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[1]	Effects of Switching Barriers on Service Recovery: Focusing on the Moderating Effects of Customer Loyalty Journal of Korea Service Management Society, 2015 DOI:10.15706/jksms.2015.16.5.003