Marketing Accountability: Defining Expectations and Measuring Outcomes

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ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org

"Marketing Accountability: Defining Expectations and Measuring Outcomes"
written by David W. Stewart,
published by Open Journal of Business and Management, Vol.2 No.3, 2014

has been cited by the following article(s):

[1]	Marketing Accountability with Applications and Implications for SMEs
	Marketing Effectiveness and Accountability in SMEs, 2022

[2]	Synthesis, Lessons Learnt, and Practice on Marketing Effectiveness and Accountability in SMEs
	Marketing Effectiveness and Accountability in SMEs, 2022

[3]	The Effect of Seven Marketing Activity Levers (7As) and Expectations of Service on Hotel Service Performance in Thailand
	2019

[4]	Marketers, Big Data and Intuition–Implications for Strategy and Decision-Making
	2018

[5]	Performance Factors that Influence Marketing Measurement in Successful Small Businesses
	Walden Dissertations and Doctoral Studies, 2016

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