has been cited by the following article(s):
[1]
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Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China
Asia Pacific Journal of Marketing and Logistics,
2024
DOI:10.1108/APJML-11-2022-0944
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[2]
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Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China
Asia Pacific Journal of Marketing and Logistics,
2023
DOI:10.1108/APJML-11-2022-0944
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[3]
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The transversal of nostalgia from psychology to marketing: what does it portend for future research?
International Journal of Organizational Analysis,
2022
DOI:10.1108/IJOA-03-2020-2097
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