Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation

Journals Menu

Follow SCIRP

	+1 323-425-8868
	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Journal of Service Science and Management

ISSN Print: 1940-9893
ISSN Online: 1940-9907
www.scirp.org/journal/jssm
E-mail: jssm@scirp.org

Google-based Impact Factor: 1.24
Citations h5-index & Ranking

Journals Menu

"Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation"
written by Sandra Maria Correia Loureiro, Francisco Javier Miranda,
published by Journal of Service Science and Management, Vol.4 No.4, 2011

has been cited by the following article(s):

Google Scholar
CrossRef

[1]	Effect of leadership and quality culture on quality management practices and operational performance of construction companies in Oman
	International Journal of Quality …, 2022

[2]	Impact of Green Brand Equity Dimensions on Green Purchase Intention of the Customers at the Supermarket Sector with Special Reference to Colombo District
	2022

[3]	Marketing viral, brand awareness e intenção de compra: uma análise das relações existentes a partir de vídeos viralizados
	2021

[4]	A teachers' orientation approach to understand the university teacher-student relationship
	2021

[5]	Un enfoque de orientacion del profesor para comprender la relacion profesor-estudiante universitario.
	2021

[6]	Segmenting Potential Customers with Kohonen Network: A Banking Sector Case Study
	2021

[7]	การ พัฒนา รูป แบบ กลยุทธ์ คุณค่า ตรา สินค้า ข้าว อินทรีย์ ไทย
	Journal of Social Science …, 2021

[8]	STRATEGIC APPROACH IN BRAND EQUITY CREATION THROUGH SOCIAL MEDIA IN BANKING SECTOR STRATEŠKI PRISTUP KREIRANJU …
	2021

[9]	Can Health Perceptions, Credibility, and Physical Appearance of Low-Fat Foods Stimulate Buying Intentions?
	2020

[10]	Using Importance-Performance Matrix Analysis to Evaluate the Financial Performance of American Banks During the Financial Crisis
	2020

[11]	Working Together toward a Better Brand: Customer-Based Brand Equity and Co-Creation of Value with Consumers
	2020

[12]	Impact of Instagrammers on consumers travel behaviour in the hospitality sector
	2019

[13]	Food packaging cues as vehicles of healthy information: Visions of millennials (early adults and adolescents)
	2019

[14]	Attitudes towards autonomous vehicles among people with physical disabilities
	2019

[15]	Consumer based brand equity in retail banking industry: a cross analysis of a domestic and global bank operating in the UK (HSBC vs Barclays)
	2018

[16]	EFFECT OF QUALITY OF INTERNET BANK SERVICES ON BRAND EQUITY: CASE STUDY OF MASKAN BANK IN RASHT CITY
	2018

[17]	FACULTY OF MARKETING, ENTERPRISE AND TOURISM
	2018

[18]	NEGOCIO ELECTRÓNICO Y PYMES: EFECTOS DEL CONOCIMIENTO TECNOLÓGICO, ALCANCE INTERNACIONAL E INDUSTRIA
	IMPACTO EN LAS ORGANIZACIONES, 2017

[19]	Treating unobserved heterogeneity in PLS-SEM: A multi-method approach
	Partial Least Squares Path Modeling, 2017

[20]	Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
	Baltic Journal of Management, 2017

[21]	The Impact of Brand Experiences, Brand Equity and Corporate Branding on Brand Loyalty: Evidence from Jordan
	2017

[22]	Amaca yönelik pazarlama değerlendirmesi ve bir ölçek geliştirme denemesi
	2017

[23]	Brand equity affects brand loyalty of the bottled mineral drinking water in Thailand
	2017

[24]	Consumer evaluation of SMEs brand equity: the role of relationship quality as a mediator
	2017

[25]	PENGELOMPOKAN WILAYAH RAWAN PANGAN DI PULAU PAPUA DENGAN PENDEKATAN FINITE MIXTURE PARTIAL LEAST SQUARE (FIMIX-PLS)
	2016

[26]	Understanding the impact of nurses' perception and technological capability on nurses' satisfaction with nursing information system usage: A holistic perspective of …
	Computers in Human Behavior, 2016

[27]	Customers' Expectations for Next Generation Internet Banking
	Journal of Information & Knowledge Management, 2016

[28]	Understanding the impact of nurses' perception and technological capability on nurses' satisfaction with nursing information system usage: A holistic perspective of alignment
	Computers in Human Behavior, 2016

[29]	An Applied Study on Brand Equity: Factors Affecting Brand Equity Case Study of Mtn Telecom Cameroon
	European Journal of Business and Management , 2016

[30]	Investigating the Relationship between Brand Equity, Brand Loyalty and Customer's Satisfaction (Case Study: Restaurants in Rasht City)
	Review of European Studies, 2016

[31]	Extending the Service-Profit Chain: A Longitudinal Perspective
	2016

[32]	An Applied Study on Brand Equity Factors Affecting Brand Equity Case Study of Mtn Telecom Cameroon
	2016

[33]	Investigating the Relationship between Bran Equity, Brand Loyalty and Customer's Satisfaction (Case Study: Restaurants in Rasht City)
	2016

[34]	The effect of strategic factors and the role of relationship quality as mediator on brand equity of automotive industry
	2015

[35]	A Influência da Imagem do País de Origem no Brand Equity: Um Estudo com Bancos Espanhóis
	2015

[36]	The Adoption of Personal Internet Banking in Vietnam
	2015

[37]	APPLICATION OF CONSUMER BASED BRAND EQUITY MODEL IN INDIAN BANKING SECTOR
	2015

[38]	The Effects of Social Media-Based Brand Communities on Brand Loyalty and Brand Equity: Case Study–Cinere Company
	2015

[39]	THE EFFECT OF STRATEGIC FACTORS AND THE ROLE OF RELATIONSHIP QUALITY AS MEDIATOR ON
	2015

[40]	Investigation the relationship between Brand Equity, Customer Satisfaction and Customer Loyalty (Case study: Restaurants of RASHT)
	GMP Review, 2015

[41]	Caracterización del negocio electrónico y su efecto en los resultados empresariales de la pequeña y mediana empresa
	Proyecto de investigación:, 2015

[42]	APPLICATION OF CONSUMER BASED BRAND EQUITY MODEL IN INDIAN BANKING SECTOR.
	Management Dynamics, 2015

[43]	Soto Acosta, Pedro
	Tesis Doctorales en Red, 2015

[44]	The Impact of Relationship Quality on Brand Equity: Empirical Evidence from Automobile Industry
	2014

[45]	Faktor-faktor yang mempengaruhi intention to vote Jokowi dalam pemilu capres 2014
	2014

[46]	How brand personality, brand identification and service quality influence service brand equity
	Cogent Business & Management, 2014

[47]	Development and validation of a framework for e-government readiness measurement
	2014

[48]	Bridging the Gap Between Strategy and Performance: Using Leadership Style to Enable Structural Elements
	Journal of Business Logistics, 2014

[49]	線上銀行持續使用意圖之整合性模式: 系統使用性與系統信任觀點
	成功大學企業管理學系學位論文, 2014

[50]	El papel de la reputación, el boca-oreja, la confianza y la incertidumbre en la contratación de un banco
	Investigaciones Europeas de Dirección y Economía de la Empresa, 2012

[51]	The Practicality and Application of Aaker's Customer Based Brand Equity Model in the Nigerian Banking Sector
	American Journal of Economics, 2012

[52]	EXPLORING THE ANTECEDENTS OF BRAND EQUITY IN SERVICE INDUSTRY
	SMC Loureiro, Y Filipe, AR Pires - researchgate.net, 2012

[53]	The practicality and application of Aaker's customer based brand equity model in the Negerian Banking sector
	2012

[54]	CONSUMERS'EVALUATION OF SMEs BRAND EQUITY: THE ROLE OF RELATIONSHIP QUALITY AS A MEDIATOR

[1]	Effect of leadership and quality culture on quality management practices and operational performance of construction companies in Oman International Journal of Quality & Reliability Management, 2022 DOI:10.1108/IJQRM-06-2021-0165

[2]	Artificial Intelligence Systems and the Internet of Things in the Digital Era Lecture Notes in Networks and Systems, 2021 DOI:10.1007/978-3-030-77246-8_29

[3]	Using Importance-Performance Matrix Analysis to Evaluate the Financial Performance of American Banks During the Financial Crisis SAGE Open, 2020 DOI:10.1177/2158244020902079

[4]	Can Health Perceptions, Credibility, and Physical Appearance of Low-Fat Foods Stimulate Buying Intentions? Foods, 2020 DOI:10.3390/foods9070866

[5]	Food packaging cues as vehicles of healthy information: Visions of millennials (early adults and adolescents) Food Research International, 2019 DOI:10.1016/j.foodres.2019.01.051

[6]	Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality Baltic Journal of Management, 2017 DOI:10.1108/BJM-11-2015-0226

[7]	Partial Least Squares Path Modeling 2017 DOI:10.1007/978-3-319-64069-3_9

[8]	Understanding the impact of nurses' perception and technological capability on nurses' satisfaction with nursing information system usage: A holistic perspective of alignment Computers in Human Behavior, 2016 DOI:10.1016/j.chb.2015.12.001

[9]	Customers’ Expectations for Next Generation Internet Banking Journal of Information & Knowledge Management, 2016 DOI:10.1142/S021964921650009X

[10]	Strategic Customer Relationship Management in the Age of Social Media Advances in Marketing, Customer Relationship Management, and E-Services, 2015 DOI:10.4018/978-1-4666-8586-4.ch012

[11]	How brand personality, brand identification and service quality influence service brand equity Cogent Business & Management, 2014 DOI:10.1080/23311975.2014.981329

[12]	Bridging the Gap Between Strategy and Performance: Using Leadership Style to Enable Structural Elements Journal of Business Logistics, 2014 DOI:10.1111/jbl.12043

[13]	El papel de la reputación, el boca-oreja, la confianza y la incertidumbre en la contratación de un banco Investigaciones Europeas de Dirección y Economía de la Empresa, 2012 DOI:10.1016/j.iedee.2012.05.006

Follow SCIRP

	+1 323-425-8868
	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Journal of Service Science and Management

Journal of Service Science and Management

Journals Menu

Home

About SCIRP

Service

Policies