"Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation"
written by Sandra Maria Correia Loureiro, Francisco Javier Miranda,
published by Journal of Service Science and Management, Vol.4 No.4, 2011
has been cited by the following article(s):
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[27] The Practicality and Application of Aaker's Customer Based Brand Equity Model in the Nigerian Banking Sector
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[28] EXPLORING THE ANTECEDENTS OF BRAND EQUITY IN SERVICE INDUSTRY
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