"Factors Affecting Brand Identification and Loyalty in Online Community"
written by Chieh-Min Chou,
published by American Journal of Industrial and Business Management, Vol.3 No.8, 2013
has been cited by the following article(s):
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[2] A structural model for unity of experience: connecting user experience, customer experience, and brand experience
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[3] The Impact of Brand Identification, Brand Equity, Brand Reputation on Brand Loyalty: Mediating Role of Brand Affect in Pakistan
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[7] LOS PROGRAMAS DE FIDELIZACIÓN ONLINE:UN ESTUDIO DESDE LA PERSPECTIVA DEL ENGAGEMENT MARKETING Y LAS COMUNIDADES DE MARCA
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[8] Estratégias de implementação e ativação de marcas próprias eo reconhecimento internacional
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[9] The dynamic models of consumers' symbolic needs: in the context of restaurant brands
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[10] The Impact of Packaging, Price and Brand Awareness on Brand Loyalty: A Reseller Perspective in Mobile Sector of Pakistan
International Review of Management and Business Research, 2016
[11] Pengaruh sense of community dan brand identification terhadap loyalitas konsumen melalui mediasi brand love pada brand Toyota
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[12] The antecedents and consequences of well-being perception: An application of the experience economy to golf tournament tourists
Journal of Destination Marketing & Management, 2015
[13] First-class airline travellers' perception of luxury goods and its effect on loyalty formation
Current Issues in Tourism, 2014