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Emergence of “Made in China” Products in Local Markets in Cabanatuan City

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DOI: 10.4236/jss.2020.83004    50 Downloads   127 Views

ABSTRACT

This study described and determined the presence of the Made in China products and its impact on the tiangge business in Cabanatuan City. The findings of the study revealed that most of the respondents acquired their knowledge in tiangge business from their parents, in which Ready To Wear (RTW) was the type of product that was mostly being sold. Moreover, the nature of tiangge business was mobile vending, with a rental fee of 1000 - 5000. The primary sources of products were suppliers, with 4001 - 6000 estimated daily earnings and spent 6 - 8 hours of vending. Furthermore, the respondents affirm that tiangge business contributed to their life sustenance by sending their children to well-known schools, secured life insurance, able to buy a parcel of land and buy their own pick-up truck and vehicle and secure their monthly amortization on time. On the other hand, the respondents are aware of the invasion of Made in China products in the marketplace. They were able to handle business competition because they used an adaptation strategy to understand customer preferences and other locale-specific requirements. Also, they adopted an effective marketing mix to best satisfy their consumers’ needs and wants.

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Mamaclay, A. , Subia, G. , De Lara, R. , Agustin, M. and Eslao, M. (2020) Emergence of “Made in China” Products in Local Markets in Cabanatuan City. Open Journal of Social Sciences, 8, 24-32. doi: 10.4236/jss.2020.83004.

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