C-E Translation of Public Signs in Wuliangye Ten-Mile Liquor City, Yibin - Open Access Library Journal

OALibJ > Vol.5 No.5, May 2018

C-E Translation of Public Signs in Wuliangye Ten-Mile Liquor City, Yibin ()

HTML XML

Download as PDF (Size: 368KB) PP. 1-9

DOI: 10.4236/oalib.1104579 581 Downloads 1,605 Views Citations

Author(s)

Hongying Li

Affiliation(s)

School of Economics, Sichuan University of Science & Engineering, Zigong, China.

ABSTRACT

Yibin in Sichuan was hailed as the capital of Chinese Liquor. Liquor industry is one of the pillar industries in Yibin. Ten-mile Liquor City, the unique industry tourism garden in the Southern Sichuan, is a remarkable window for propagating Wuliangye liquor culture. However, flaws widely exist in the English version of the public signs, such as lack of translation, grammar mistakes, spelling mistakes, disagreement in translation, semantic fault, wordiness, etc., which not only brought inconvenience for foreign tourists but also damaged both the images of the enterprise and the city. This paper summarized flaws in the translation of public signs from the Wuliangye Ten-mile Liquor City and proposed countermeasures to improve the quality of the translation of public signs.

KEYWORDS

Public Signs Translation, Wuliangye, Sichuan Liquor Culture

Share and Cite:

Li, H. (2018) C-E Translation of Public Signs in Wuliangye Ten-Mile Liquor City, Yibin. Open Access Library Journal, 5, 1-9. doi: 10.4236/oalib.1104579.

Journals Menu

Follow SCIRP

	+1 323-425-8868
	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Journals Menu

Home

About SCIRP

Service

Policies