The Complementary Stereotypes about the Rich and the Poor: A Study in China - Open Journal of Social Sciences

JSS > Vol.4 No.11, November 2016

The Complementary Stereotypes about the Rich and the Poor: A Study in China ()

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DOI: 10.4236/jss.2016.411009 1,468 Downloads 4,776 Views Citations

Author(s)

Su Tao, Lijun Ha, Cancan Yuan

Affiliation(s)

School of Marxism, China University of Geosciences (Beijing), Beijing, China.

ABSTRACT

This research aims to investigate the contents and characteristics of stereotypes about the rich and the poor groups of the public. One hundred and fifty two participants freely report 2813 words of stereotypes about the rich and the poor. Results show that, the contents of stereotypes about the rich and the poor consist of three dimensions which are competence, sociability and morality. Generally, the rich has been seen as high competence, low sociability and bad morality, while the poor has been seen as low competence, mid sociability and good morality. The valences between competence and morality are negatively correlated, which means the stereotypes of competence and morality are complementary. The utilitarianism and pragmatism explanations and the system justification theory are discussed.

KEYWORDS

Stereotype, Stereotype Content Model, Complementary, The Rich and the Poor

Share and Cite:

Tao, S. , Ha, L. and Yuan, C. (2016) The Complementary Stereotypes about the Rich and the Poor: A Study in China. Open Journal of Social Sciences, 4, 113-122. doi: 10.4236/jss.2016.411009.

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