Special Issue on Marketing Theory and Applications

Marketing activities undertaken by business, government, profit, nonprofit organizations. Marketing theory, the marketing concept and its evolution from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organization and marketing's role, value-exchange processes, buyer behavior, marketing research and market analysis, the marketing environment, the use of marketing decision making tools; product concepts, strategies and development; distribution, pricing and communication mix strategies; services marketing; marketing management, implementation and control processes and procedures.

In this special issue, we intend to invite front-line researchers and authors to submit original researches and review articles on exploring marketing theory and applications.

Authors should read over the journal’s Authors’ Guidelines carefully before submission. Prospective authors should submit an electronic copy of their complete manuscript through the journal at Paper Submission System.

Please kindly specify the “Special Issue” under your manuscript title. The research field “Special Issue – Marketing Theory and Applications” should be selected during your submission.

Special Issue timetable:

Guest Editor:

For further questions or inquiries

Please contact Editorial Assistant at

ajibm@scirp.org