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Volume 8, Number 5, September 2016 (Special Issue on )
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An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms
B. N. Malar Selvi, J. Edwin Thomson
Abstract | References Full-Text HTML XML Pub. Date: September 30, 2016
DOI: 10.4236/iim.2016.85010 1,798 Downloads 3,066 Views Citations
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