Prof. W. Douglas Evans
The George Washington University, USA
Email: sphwde@gwumc.edu
Qualifications
1991 Ph.D., Cognitive Science, The Johns Hopkins University, Baltimore, MD
1988 M.A., Cognitive Science, The Johns Hopkins University, Baltimore, MD
1984 B.A., Psychology/Philosophy, Reed College, Portland, OR
Publications
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Evans, W.D., Abroms, L.C., Poropatich R., Nielsen, P., Wallace, J. (In Press). “Mobile health evaluation methods: Opportunities, Challenges and the text4baby Case Study.” Journal of Health Communication.
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Evans, W.D., Taruberekera, N., Longfield, K., Snider, J. (In Press). “Brand Equity and Willingness to Pay for Condoms in Zimbabwe.” BMC Reproductive Health.
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Evans, W.D. (2011) “Development of a Public Health Brand Research Agenda: Case Studies.” Cases in Public Health Communication and Marketing. 5 Proc:48-71.
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Jordan, E.T., Ray, E.M., Johnson, P., Evans. W.D. (In Press). “Early Results: Text4baby Program Reaches the Intended Audience.” Nursing for Women’s Health.
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Blitstein, J.L., Evans, W.D., Davis, K.C., Kamyab, K. (In Press). “Impact of Repeated Exposure to Media Messages Encouraging Parent-Child Communication: Longitudinal Change in the Parent Speak Up National Campaign (PSUNC).” American Journal of Health Promotion.
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Goodman, E., Evans, W.D., DiPietro, L., Miller, W. (In Press). “Preliminary evidence for school-based physical activity policy needs in Washington, DC.” Journal of Physical Activity and Health.
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Evans, W.D., Falconer, M.K., Khan, M., Ferris, C. (In Press). “Efficacy of Child Abuse and Neglect Prevention Campaign Messages: Results from an Online Evaluation of the Florida Winds of Change Campaign.” Journal of Health Communication.
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Jordan, E.T., Ray, E.M., Johnson, P., Evans. W.D. (In Press). “Early Results: Text4baby Program Reaches the Intended Audience.” Nursing for Women’s Health.
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Blitstein, J.L., Evans, W.D., Davis, K.C., Kamyab, K. (In Press). “Impact of Repeated Exposure to Media Messages Encouraging Parent-Child Communication: Longitudinal Change in the Parent Speak Up National Campaign (PSUNC).” American Journal of Health Promotion.
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Goodman, E., Evans, W.D., DiPietro, L., Miller, W. (In Press). “Preliminary evidence for school-based physical activity policy needs in Washington, DC.” Journal of Physical Activity and Health.
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Evans, W.D., Falconer, M.K., Khan, M., Ferris, C. (In Press). “Efficacy of Child Abuse and Neglect Prevention Campaign Messages: Results from an Online Evaluation of the Florida Winds of Change Campaign.” Journal of Health Communication.
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Evans, W.D., Blitstein, J., Davis, K.C., Ulasevich, A. (2011). “Mediators of Parent-Child Communication About Sexual Activity.” American Journal of Health Behavior, 35(4):428-437.
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Evans, W.D., Christoffel, K.K., Necheles, J., Becker, A.B., Snider, J. (2011). “Outcomes of the 5-4-3-2-1 Go! Childhood Obesity Community Trial.” American Journal of Health Behavior, 35(2):189-198.
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Evans, W.D., Patchen, L. “Teen Pregnancy Prevention Among At-risk Urban Youth: Improving Parent Child Connectedness." In Notaro, S. (Ed.), Health Disparities Among Under-served Populations: Implications for Research, Policy, and Praxis. London: Emerald Publishing.
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Evans, W.D., Rivas, J., Andrade, B., Longfield, K., Lungo, S., Sinder, J., Wallace, J. “HIV prevention through condom brand social marketing: Case study of brand equity research in Central America.” 2011 International Communication Association Theme Book. New York: Hampton Press.
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Evans, W.D., Longfield, K., Shekhar, N., Rabemanatsoa, A., Snider, J., Reerink, I. (2011). “Social Marketing and Condom Promotion in Madagascar: A Case Study in Brand Equity Research.” In Handbook of Global Health Communication, R. Obregon, and S. Waisboard (Eds.). Thousand Oaks, CA: Sage Publications, Inc.
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Abroms, L.C., Padmanabhan, N., Evans, W.D. (2011). “Mobile Phones for Health Promotion.” In Interactive Health Communication Applications: Promising Strategies for Health Behavior Change, S. Noar, and N.G. Harrington (Eds.). New York: Routledge.
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Evans, W.D. (2011). “Changing Obesity Policies and Behavioral Risk Factors through Social Marketing: Case Study of the Chicago 5-4-3-2-1 Go! Program. In Health Industry Communication: New Media, New Methods, New Messages, N. Hicks and C. Nichols (Eds.). Boston: Jones and Bartlett, Inc.
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Evans, W.D. “Branding Health Behavior: Evidence and Case Studies.” Presented at the NIH Workshop on Health Branding, Bethesda, MD, September 2011.
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Evans, W.D. “Evaluation of Nutrition Promotion Programs Using New Media Technologies.” Presented at the American Dietetic Association Annual Meeting, San Diego, CA, September 2011.
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Evans, W.D. “Global Health and New Media.” Presented at the Louise Blouin Foundation Creative Leadership Summit, New York, NY, September 2011.
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Evans, W.D. “The text4baby Program: Evaluation of a Mobile Health Initiative.” Presented at the Annual Mobile Health Conference @ Stanford University, Palo Alto, CA, May 2011.
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Evans, W.D. “Public Health Evaluation & New Media: Evidence & Examples.” Presented at the Annual Armed Forces Public Health Conference, Hampton Roads, VA, March 2011.
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Evans, W.D. “Public Health Brand Research.” Presented at The George Washington University Symposium Series: Global Branding in Social Marketing, April, 2010.