Dr. Seda Yilmaz

Iowa State University, USA
Assistant Professor, College of Design
Director of Undergraduate Education, Department of Industrial Design
Research faculty, Center for e-Design

Courtesy appointment, Human Computer Interaction Graduate Program


2010 Ph.D., University of Michigan, Design Science
2004 MFA, University of Michigan, Industrial Design

2001 BID, Middle East Technical University (Turkey), Industrial Design

Publications (Selected)
  1. Yilmaz, S., Christian, J. L., Daly, S. R., Seifert, C. M., & Gonzalez, R. (2013). Can experienced designers learn new tools? A case study of idea generation in a professional engineering team. International Journal of Creativity and Innovation. Available from:
  2. Daly, S. R., Yilmaz, S., Christian, J. L., Seifert, C. M., & Gonzalez, R. (2012). Design heuristics in engineering concept geneeration. Journal of Engineering Education, 101(4), 601-629.
  3. Daly, S. R., Christian, J. L., Yilmaz, S., Seifert, C. M., & Gonzalez, R. (2012). Assessing design heuristics for idea generation in an introductory engineering course. International Journal of Engineering Education, 28(2), 463-473.
  4. Yilmaz, S., & Seifert, C. M. (2011). Creativity through design heuristics: A case study of expert product design. Design Studies, 32(4), 384-415. [Nominated for the Best Paper Award for 2011].
  5. Yilmaz, S., Seifert, C. M., & Gonzalez, R. (2010). Cognitive heuristics in design: Instructional strategies to increase creativity in idea generation. Journal of Artificial Intelligence for Engineering Design, Analysis and Manufacturing, AI EDAM, 24 (3), 335-355.

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