American Journal of Industrial and Business Management

Vol.3 No.4(2013), Paper ID 35214, 9 pages

DOI:10.4236/ajibm.2013.34050

 

Brand Franchise Supply Chain Partnership Based on Online and Offline Integrating Strategy

 

Rong Wang

 

Antai College of Economics & Management, Shanghai Jiao Tong University, Shanghai, China.

 

Copyright © 2013 Rong Wang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Wang, R. (2013) Brand Franchise Supply Chain Partnership Based on Online and Offline Integrating Strategy. American Journal of Industrial and Business Management, 3, 435-443. doi: 10.4236/ajibm.2013.34050.
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