American Journal of Industrial and Business Management

Vol.6 No.3(2016), Paper ID 65234, 11 pages

DOI:10.4236/ajibm.2016.63031

 

The Influence of Relationship Characters on Switching Cost: The Moderating Role of Customer Characters

 

Yong Zhang, Min Hou, Hui Li, Qiong Yao

 

Management School, Jinan University, Guangzhou, China
Management School, Jinan University, Guangzhou, China
Management School, Jinan University, Guangzhou, China
Management School, Jinan University, Guangzhou, China

 

Copyright © 2016 Yong Zhang, Min Hou, Hui Li, Qiong Yao et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Zhang, Y. , Hou, M. , Li, H. and Yao, Q. (2016) The Influence of Relationship Characters on Switching Cost: The Moderating Role of Customer Characters. American Journal of Industrial and Business Management, 6, 347-356. doi: 10.4236/ajibm.2016.63031.

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