Graduate Institute of Marketing & Logistics/Transportation, National Chiayi University, Chiayi, Chinese Taipei
Department of Distribution Management, National Taichung University of Science & Technology, Taichung, Chinese Taipei
Department of International Business, Wenzao Ursuline College of Languages, Kaohsiung, Chinese Taipei
Copyright © 2012 I-Ling Ling, Chih-Hui Shieh, Jun-Fang Liao et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
I. Ling, C. Shieh and J. Liao, "The Higher the Price the Better the Result? The Placebo-Like Effects of Price and Brand on Consumer Judgments,"
Theoretical Economics Letters, Vol. 2 No. 3, 2012, pp. 264-269. doi:
10.4236/tel.2012.23048.