Private Brands - Articles - Scientific Research Publishing

The Effect of Experience Value on Private Brand Purchase Intention (Articles)

Meizhen Zhang, Qing Li, Defeng Yang

Journal of Service Science and Management Vol.8 No.5, October 9, 2015

DOI: 10.4236/jssm.2015.85068 3,939 Downloads 6,252 Views Citations
Overlap of Trademarks with Other Intellectual Property Rights: The Strategies of Global Brands (Articles)

Madhumitha Dharmapuri Selvakumar

Beijing Law Review Vol.13 No.2, June 30, 2022

DOI: 10.4236/blr.2022.132027 427 Downloads 4,430 Views Citations
Exploring the Value Innovation of Craft Brands through the Perspective of Qualia (Articles)

Yen-Ju Chen, Chi-Hsien Hsu, Chih-Long Lin, Rungtai Lin

Creative Education Vol.16 No.9, September 5, 2025

DOI: 10.4236/ce.2025.169079 51 Downloads 484 Views Citations
Comparative Study of Three Different Brands of Doxycycline Capsules Available in Karachi (Articles)

Safila Naveed, Nimra Waheed

Open Access Library Journal Vol.1 No.3, June 6, 2014

DOI: 10.4236/oalib.1100458 1,562 Downloads 2,909 Views Citations
Should We Be Worried about the Increasing Foreign Ownership of UK Industries? (Articles)

David Floyd, Barry Ardley, Sandhla Summan, Mizan Rahman, Dimitrios Vortelinos

Theoretical Economics Letters Vol.6 No.2, April 11, 2016

DOI: 10.4236/tel.2016.62020 2,309 Downloads 3,390 Views Citations
Localization of International Hotel Brands in China (Articles)

Yu Wang

American Journal of Industrial and Business Management Vol.6 No.9, September 12, 2016

DOI: 10.4236/ajibm.2016.69091 3,120 Downloads 6,680 Views Citations
Study on Chinese College Students’ Stereotypes of the Origin of Telephone Brands (Articles)

Ying Ge, Huishan Pang, Yuanyan Hu, Jibo He, Tian Lei, Yangcan Gong

Chinese Studies Vol.7 No.1, February 27, 2018

DOI: 10.4236/chnstd.2018.71007 981 Downloads 2,262 Views Citations
Assessment of Physical and Mechanical Properties of Concrete Produced from Various Portland Cement Brands (Articles)

Asal Soltani, Salim Khoso, Manthar Ali Keerio, Antonio Formisano

Open Journal of Composite Materials Vol.9 No.4, September 24, 2019

DOI: 10.4236/ojcm.2019.94020 1,819 Downloads 4,863 Views Citations
Research on Connotation Mining and System Construction of Jewelry Brand Cultural Marketing (Articles)

Guo Ning, Chenggang Li

Advances in Journalism and Communication Vol.12 No.1, March 27, 2024

DOI: 10.4236/ajc.2024.121009 267 Downloads 985 Views Citations
The Determinants of Private Participation in Infrastructure in Zimbabwe (Articles)

Jameson Jabangwe, Gift Mugano, Amanda Van Den Berg

Open Access Library Journal Vol.12 No.9, September 30, 2025

DOI: 10.4236/oalib.1113448 37 Downloads 272 Views Citations
Improving Competitive Advantage of Chinese Sports Brand through Brand Management (Articles)

Chuming Hu

Modern Economy Vol.6 No.4, April 17, 2015

DOI: 10.4236/me.2015.64045 6,871 Downloads 9,966 Views Citations
Study on Customer-Perceived Value of Online Clothing Brands (Articles)

Yuling Bai, Cong Li, Jishun Niu

American Journal of Industrial and Business Management Vol.6 No.8, August 31, 2016

DOI: 10.4236/ajibm.2016.68088 4,900 Downloads 8,756 Views Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall (Articles)

Eman Reda Sabri

Social Networking Vol.8 No.1, December 26, 2018

DOI: 10.4236/sn.2019.81003 4,369 Downloads 8,382 Views Citations
Preference of Global Shampoo Brands: A Study on Women Consumers (Articles)

Ummay Salma Khanam, Md. Bazlur Rahman

Open Journal of Social Sciences Vol.10 No.12, November 11, 2022

DOI: 10.4236/jss.2022.1012016 447 Downloads 6,343 Views Citations
The Influence of Country of Origin, Brand Awareness, Perceived Risk and Brand Image on Purchase Intention on China Wuling Air Electric Vehicles (Articles)

Xiaoxian Li, Rini Setiowati

Open Journal of Applied Sciences Vol.13 No.5, May 12, 2023

DOI: 10.4236/ojapps.2023.135049 991 Downloads 4,807 Views Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands (Articles)

Sonkar Pratap Akhilendra, Muthusamy Aravendan

Journal of Service Science and Management Vol.16 No.4, August 16, 2023

DOI: 10.4236/jssm.2023.164025 617 Downloads 5,112 Views Citations
The Effect of Conformity in Luxury: How Does Price Conformity or Nonconformity Affect Desirability in Luxury Clothing? (Articles)

Mital Evelyn

Open Journal of Business and Management Vol.12 No.1, January 24, 2024

DOI: 10.4236/ojbm.2024.121018 261 Downloads 1,615 Views Citations
Ethnoadvertising and Imaginary Constructions: Theoretical Approach to an Emerging Concept (Articles)

Messanga Obama

Advances in Journalism and Communication Vol.12 No.4, December 19, 2024

DOI: 10.4236/ajc.2024.124030 115 Downloads 382 Views Citations
Exploring Experience Marketing Strategies: A Case Study of Disneyland (Articles)

Fre Tekeste Gebremedhin, Jihong Shao, Yiqing Xia, Mi Zhou

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113673 161 Downloads 1,646 Views Citations
Multimodal Advertising Strategies in the Beauty Industry: A Case of Cosmetic Brand (Articles)

Meerim Nurlanbek Kyzy

Open Access Library Journal Vol.12 No.11, November 7, 2025

DOI: 10.4236/oalib.1114420 42 Downloads 404 Views Citations

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