Department of Marketing, Management School, Jinan University, Guangzhou, China - Articles

R&D-Marketing Integration and Performance—Evidence Provided by Agricultural Science and Technology Enterprises (Articles)

Qiong Yao, Meisi Xu, Hua Song, Wenfang Jiang, Yong Zhang

Journal of Service Science and Management Vol.7 No.1，February 7, 2014

DOI: 10.4236/jssm.2014.71003 14,748 Downloads 17,829 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1，February 4, 2015

DOI: 10.4236/jssm.2015.81008 10,543 Downloads 13,509 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1，February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,726 Downloads 6,596 Views Citations
Determinants of IT Innovation Diffusion from Dynamic Perspective—Review and Prospects (Articles)

Mingwang Lei

Technology and Investment Vol.7 No.1，February 18, 2016

DOI: 10.4236/ti.2016.71001 4,838 Downloads 6,118 Views Citations
Service Branding: A Perspective of Value Co-Creation Orientation (Articles)

Tianze Li, Haiying Wei

Journal of Service Science and Management Vol.11 No.2，April 28, 2018

DOI: 10.4236/jssm.2018.112018 1,740 Downloads 14,868 Views Citations
Literature Review of Executive Compensation Gap and Company Performance (Articles)

Jie Gao

American Journal of Industrial and Business Management Vol.9 No.1，January 16, 2019

DOI: 10.4236/ajibm.2019.91009 1,507 Downloads 3,870 Views Citations
Research Based on the Theory of Value Chain to Governance and Upgrade of Local Tourism Industry Cluster (Articles)

Ji Wen, Pingping Hou

iBusiness Vol.7 No.1，March 13, 2015

DOI: 10.4236/ib.2015.71007 6,569 Downloads 8,139 Views Citations
Internal Audit and Review of the Negative Customer Behavior (Articles)

Jing Wu

Journal of Service Science and Management Vol.8 No.4，August 14, 2015

DOI: 10.4236/jssm.2015.84058 7,668 Downloads 9,522 Views Citations
WeChat Marketing of Catering Industry from Consumers’ Perspective
—Taking “HaiDiLao” and “Little Sheep” as Examples (Articles)

Mingzhu Liang, Mingsen Wang, Songjun Xu

Journal of Service Science and Management Vol.9 No.3，June 22, 2016

DOI: 10.4236/jssm.2016.93032 7,485 Downloads 11,292 Views Citations
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example (Articles)

Mingzhu Liang, Mingsen Wang, Songjun Xu

Chinese Studies Vol.5 No.3，August 10, 2016

DOI: 10.4236/chnstd.2016.53010 2,492 Downloads 5,197 Views Citations
Localization of International Hotel Brands in China (Articles)

Yu Wang

American Journal of Industrial and Business Management Vol.6 No.9，September 12, 2016

DOI: 10.4236/ajibm.2016.69091 2,944 Downloads 5,928 Views Citations
Analysis on the B2C E-Commerce Pattern in China (Articles)

Yingyao Shi

Journal of Service Science and Management Vol.9 No.5，October 28, 2016

DOI: 10.4236/jssm.2016.95048 3,178 Downloads 6,395 Views Citations
The Reason and Coping Measures of Employees’ Resistance to Information System (Articles)

Chunhua Xiao

Journal of Human Resource and Sustainability Studies Vol.5 No.1，March 30, 2017

DOI: 10.4236/jhrss.2017.51009 7,559 Downloads 9,462 Views Citations
Study on the Spillover Effect of Tourism Flow Based on the Customer Market Segmentation—Take the Business Travel Market in Guangdong Province as an Example (Articles)

Yi Liu, Jiaping Lin

Modern Economy Vol.9 No.5，May 23, 2018

DOI: 10.4236/me.2018.95064 706 Downloads 2,157 Views Citations
Research on the Origin-Finding Travel of South Fujian—Based on the RMP Analysis Model (Articles)

Yi Liang, Yanlai Yang

Journal of Service Science and Management Vol.13 No.1，February 14, 2020

DOI: 10.4236/jssm.2020.131009 501 Downloads 1,165 Views Citations
Research on Coordination Strategy of New Product Development Teams Based on Task Overlapping (Articles)

Ting Lu

Open Journal of Business and Management Vol.7 No.2，April 19, 2019

DOI: 10.4236/ojbm.2019.72059 695 Downloads 1,498 Views Citations
A Literature Review of Consumption Embarrassment and Prospects (Articles)

Yiting Li, Defeng Yang, Han Zhou

American Journal of Industrial and Business Management Vol.8 No.3，March 27, 2018

DOI: 10.4236/ajibm.2018.83046 2,046 Downloads 4,098 Views Citations
A Literature Review of the Influence of Social Exclusion on Consumer Behavior and Prospects (Articles)

Xiaodan Yang

American Journal of Industrial and Business Management Vol.9 No.3，March 27, 2019

DOI: 10.4236/ajibm.2019.93050 1,455 Downloads 4,140 Views Citations
Empirical Research on Relationship of Caddies’ Reward Satisfaction, Organizational Commitment and Turnover Intention (Articles)

Xu Yongmei, Jiang Jiankai

Chinese Studies Vol.4 No.2，May 4, 2015

DOI: 10.4236/chnstd.2015.42009 4,222 Downloads 5,837 Views Citations
Analysis of Financial Fraud of Listed Company in China: A Case Study of Dandong Xintai Electric Co., Ltd. (Articles)

Wei Zou

American Journal of Industrial and Business Management Vol.6 No.9，September 12, 2016

DOI: 10.4236/ajibm.2016.69090 4,870 Downloads 10,504 Views Citations

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