Advertising Investment - Articles - Scientific Research Publishing

Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering (Articles)

Tiaojun Xiao, Xinxin Yan, Jiabao Zhao

Technology and Investment Vol.1 No.3，August 27, 2010

DOI: 10.4236/ti.2010.13022 5,181 Downloads 9,721 Views Citations
Coordination of Supply Chain under the Revenue Sharing-Advertising Cost Sharing Contract (Articles)

Meng Jia

Journal of Service Science and Management Vol.10 No.3，June 23, 2017

DOI: 10.4236/jssm.2017.103024 1,600 Downloads 3,856 Views Citations
Research on Advertising Volume, Pricing and Promotion Strategies of the Online Video Platform (Articles)

Hao Wu, Deqing Tan

Journal of Mathematical Finance Vol.13 No.4，November 27, 2023

DOI: 10.4236/jmf.2023.134028 235 Downloads 1,037 Views Citations
Optimal Investment in Advertising and Quality to Mitigate a Possible Product-Harm Crisis (Articles)

Francesco Moresino

Open Journal of Business and Management Vol.12 No.3，April 22, 2024

DOI: 10.4236/ojbm.2024.123074 79 Downloads 402 Views Citations
Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets (Articles)

Ralphe Wiggins, John A. Tomlin

iBusiness Vol.2 No.3，September 30, 2010

DOI: 10.4236/ib.2010.23032 4,355 Downloads 7,710 Views Citations
Advertising Ethics and Professionalism of ZNBC Radio 4 and Radio Phoenix in Zambia—A Content Analysis Study (Articles)

Fidelis Muzyamba, Musonda Lemba

Advances in Journalism and Communication Vol.8 No.3，August 28, 2020

DOI: 10.4236/ajc.2020.83007 575 Downloads 2,398 Views Citations
Research on the Dissemination Strategy of TV Advertisements for Sports Events, Taking CCTV’s Advertisements for the Beijing and London Olympic Games as Examples (Articles)

Chengze Liu, Zhiwei Hao

Open Access Library Journal Vol.9 No.11，November 10, 2022

DOI: 10.4236/oalib.1109444 161 Downloads 877 Views Citations
The Research of Influence Factors of Online Behavioral Advertising Avoidance (Articles)

Wen Li, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.9，September 14, 2016

DOI: 10.4236/ajibm.2016.69092 6,551 Downloads 12,343 Views Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement (Articles)

Raymond Chimezie Ukaegbu

Open Access Library Journal Vol.7 No.3，March 11, 2020

DOI: 10.4236/oalib.1105865 4,527 Downloads 19,103 Views Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2，June 17, 2009

DOI: 10.4236/jssm.2009.22015 6,029 Downloads 11,278 Views Citations
Source Credibility: A Philosophical Analysis (Articles)

Bonachristus Umeogu

Open Journal of Philosophy Vol.2 No.2，May 22, 2012

DOI: 10.4236/ojpp.2012.22017 17,992 Downloads 27,256 Views Citations
On the Advertising of an Event: A Mathematical Approach (Articles)

Rosa Ferrentino, Carmine Boniello

Applied Mathematics Vol.8 No.11，November 28, 2017

DOI: 10.4236/am.2017.811119 1,132 Downloads 2,296 Views Citations
The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising (Articles)

Yingren Shi

Modern Economy Vol.9 No.2，February 12, 2018

DOI: 10.4236/me.2018.92018 1,450 Downloads 3,676 Views Citations
Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle (Articles)

Jing Yang

Open Access Library Journal Vol.6 No.6，June 11, 2019

DOI: 10.4236/oalib.1105441 1,661 Downloads 4,623 Views Citations
Technological Innovation: An Assessment of Operational Practices of Small and Medium Textile Enterprises in Ghana (Articles)

Isaac Abraham, Ebenezer Kofi Howard, Richard Acquaye

Journal of Textile Science and Technology Vol.8 No.3，July 29, 2022

DOI: 10.4236/jtst.2022.83010 230 Downloads 989 Views Citations
Impression-Based Advertising: A Cross-Platform Solution (Articles)

Edward Evans Smallwood

American Journal of Industrial and Business Management Vol.12 No.12，December 14, 2022

DOI: 10.4236/ajibm.2022.1212096 185 Downloads 1,245 Views Citations
The Legal Framework Governing Investment Areas and Incentives in Ethiopia: A Critical Appraisal (Articles)

Bogale Anja Abba, Yared Kefyalew Demarso

Beijing Law Review Vol.11 No.3，September 22, 2020

DOI: 10.4236/blr.2020.113045 1,000 Downloads 7,496 Views Citations
A Study of the Joint Advertising Channels (Articles)

Ming LEI, Shuguang SUN, Dan YANG

Journal of Service Science and Management Vol.2 No.4，December 15, 2009

DOI: 10.4236/jssm.2009.24050 5,959 Downloads 10,157 Views Citations
Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need (Articles)

Macarena Estévez, Davide Fabrizio

Open Journal of Business and Management Vol.2 No.3，July 4, 2014

DOI: 10.4236/ojbm.2014.23022 6,962 Downloads 12,108 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1，February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,795 Downloads 6,840 Views Citations

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