Brand Commitment - Articles - Scientific Research Publishing

Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2，April 20, 2015

DOI: 10.4236/tel.2015.52033 7,991 Downloads 10,933 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5，May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,408 Downloads 3,995 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9，August 26, 2014

DOI: 10.4236/jss.2014.29005 6,966 Downloads 8,797 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12，December 17, 2018

DOI: 10.4236/jss.2018.612007 1,459 Downloads 3,396 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6，November 7, 2024

DOI: 10.4236/ojbm.2024.126202 83 Downloads 589 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6，June 27, 2018

DOI: 10.4236/ajibm.2018.86108 1,774 Downloads 6,530 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3，March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,300 Downloads 2,552 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2，January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,273 Downloads 2,171 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1，January 18, 2022

DOI: 10.4236/ojbm.2022.101018 1,155 Downloads 8,521 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2，June 29, 2010

DOI: 10.4236/jssm.2010.32026 10,797 Downloads 23,325 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1，February 4, 2015

DOI: 10.4236/jssm.2015.81008 10,642 Downloads 13,866 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1，February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,754 Downloads 6,722 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11，November 24, 2016

DOI: 10.4236/ajibm.2016.611101 2,860 Downloads 7,923 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1，January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,500 Downloads 5,057 Views Citations
Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4，April 18, 2019

DOI: 10.4236/ajibm.2019.94061 1,997 Downloads 4,425 Views Citations
Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6，November 6, 2024

DOI: 10.4236/ojbm.2024.126201 110 Downloads 1,117 Views Citations
Investigating the Perception of Public Sector Higher Education Institution Faculty Members about the Influences of Psychological Contract on Organizational Commitment (Articles)

Kamran Nawaz, Mudassar Usman, Hafiz Ghulam Murtaza Qamar, Muhammad Nadeem, Umar Usman

American Journal of Industrial and Business Management Vol.10 No.1，January 14, 2020

DOI: 10.4236/ajibm.2020.101010 679 Downloads 1,562 Views Citations
The Effect of Leadership Style on Employee Commitment in the Mining Sector in Zimbabwe (Articles)

Munyaradzi Chikove, Alphonce Shiri

American Journal of Industrial and Business Management Vol.11 No.10，October 18, 2021

DOI: 10.4236/ajibm.2021.1110062 545 Downloads 2,971 Views Citations
Personality Trait as Predictor of Affective Commitment (Articles)

Umi Anugerah Izzati, Fendy Suhariadi, Cholichul Hadi

Open Journal of Social Sciences Vol.3 No.6，May 22, 2015

DOI: 10.4236/jss.2015.36008 4,337 Downloads 6,600 Views Citations
Affective, Normative and Continuance: Predictors of Employees’ Commitment of Large-Cap It Firms in Indian Context (Articles)

Radha Yadav, Ashu Khanna, Ruby Sengar, Sudipta Dasmohapatra

Theoretical Economics Letters Vol.9 No.6，August 8, 2019

DOI: 10.4236/tel.2019.96113 833 Downloads 2,182 Views Citations

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