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A Literature Review of the Influence of Electronic Word-of-Mouth on Consumer Purchase Intention
(Articles)
Yue Cong
,
Yaqin Zheng
Open Journal of Business and Management
Vol.5 No.3
,July 27, 2017
DOI:
10.4236/ojbm.2017.53047
6,364
Downloads
14,737
Views
Citations
The Influence of Relationship Quality on Electronic Word of Mouth for Mobile Review Site Users in Saudi Arabia Market
(Articles)
Fathia Mohammed Issa
iBusiness
Vol.13 No.4
,November 4, 2021
DOI:
10.4236/ib.2021.134010
309
Downloads
1,971
Views
Citations
On the Advertising of an Event: A Mathematical Approach
(Articles)
Rosa Ferrentino
,
Carmine Boniello
Applied Mathematics
Vol.8 No.11
,November 28, 2017
DOI:
10.4236/am.2017.811119
1,030
Downloads
2,087
Views
Citations
The Role of Medical Word-of-Mouth on Sport Therapists: A Patient Psychological Perspectives
(Articles)
Fangyi Liu
,
Ming-Yu Chou
,
Yung-Lun Liu
,
Hong-Zhou Chen
Open Journal of Medical Psychology
Vol.2 No.4B
,October 21, 2013
DOI:
10.4236/ojmp.2013.24B002
2,955
Downloads
5,004
Views
Citations
An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms
(Articles)
B. N. Malar Selvi
,
J. Edwin Thomson
Intelligent Information Management
Vol.8 No.5
,September 30, 2016
DOI:
10.4236/iim.2016.85010
3,122
Downloads
9,373
Views
Citations
Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana
(Articles)
Maud Schall
,
Patrick Lebene Adonoo
,
Seth Christopher Yaw Appiah
Advances in Applied Sociology
Vol.9 No.6
,June 27, 2019
DOI:
10.4236/aasoci.2019.96018
772
Downloads
2,480
Views
Citations
Development of Word-of-Mouth Elasticity Measures for Tourism Product Categories
(Articles)
Yimiao Chen
,
Fangyi Liu
,
Li-Ming Ho
,
Tom M. Y. Lin
Psychology
Vol.3 No.9
,September 25, 2012
DOI:
10.4236/psych.2012.39109
4,736
Downloads
8,199
Views
Citations
Exploring the Identification and Effects of “Opinion Leader” under Different Information Release Strategies
(Articles)
Si Yang
Social Networking
Vol.7 No.3
,July 23, 2018
DOI:
10.4236/sn.2018.73013
761
Downloads
1,744
Views
Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
(Articles)
Heri Prabowo
,
Widji Astuti
,
Harianto Respati
Open Journal of Business and Management
Vol.8 No.1
,December 23, 2019
DOI:
10.4236/ojbm.2020.81012
3,591
Downloads
8,930
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
Exploring the Impact of Education Service Quality on University Reputation: A Study on Chinese Universities
(Articles)
Weihua Wang
,
Junjie Zhao
,
Dong Yang
Open Access Library Journal
Vol.10 No.4
,April 28, 2023
DOI:
10.4236/oalib.1110091
56
Downloads
417
Views
Citations
Provide Consumers with What They Want on Word of Mouth Forums
(Articles)
Yan Liu
,
Dahai Dong
,
Robert E. Burnkant
iBusiness
Vol.5 No.1A
,March 29, 2013
DOI:
10.4236/ib.2013.51A007
5,810
Downloads
9,159
Views
Citations
This article belongs to the Special Issue on
E-Commerce
Procedural Justice and Customer Post-Complaint Behaviour in Fast Food Firms in Port Harcourt, Nigeria
(Articles)
Gibson Chituru Ogonu
,
N. Gladson Nwokah
,
Beatrice Chinyere Acee-Eke
American Journal of Industrial and Business Management
Vol.9 No.2
,February 28, 2019
DOI:
10.4236/ajibm.2019.92026
697
Downloads
2,795
Views
Citations
Distributive Justice and Customer Post-Complaint Behaviour of Fast Food Industry in Rivers State, Nigeria
(Articles)
Gibson Chituru Ogonu
,
N. Gladson Nwokah
,
Beatrice Chinyere Acee-Eke
Journal of Service Science and Management
Vol.12 No.3
,March 20, 2019
DOI:
10.4236/jssm.2019.123019
1,190
Downloads
2,780
Views
Citations
The Influence of Food Truck Service Quality Perceptions on Word of Mouth and Customer Loyalty among Malaysian Food Truck Customers
(Articles)
Vijayakumaran Kathiarayan
Technology and Investment
Vol.14 No.4
,September 28, 2023
DOI:
10.4236/ti.2023.144015
131
Downloads
780
Views
Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries
(Articles)
Inonge Lilembalemba
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
,January 31, 2024
DOI:
10.4236/ojbm.2024.121035
98
Downloads
578
Views
Citations
Design and Implementation of an Analogue Tester Board
(Articles)
Yousif Al Mashhadany
,
Semeh Jassam
,
Amead Sami
,
Hebaa Nassar
Circuits and Systems
Vol.3 No.3
,June 25, 2012
DOI:
10.4236/cs.2012.33029
5,476
Downloads
8,985
Views
Citations
An Overview of Information and Communication Technology (ICT) in Jordan: Review the Literature of Usage, Benefits and Barriers
(Articles)
Anas Al Bakri
International Journal of Internet and Distributed Systems
Vol.1 No.2
,May 16, 2013
DOI:
10.4236/ijids.2013.12002
5,674
Downloads
17,224
Views
Citations
A Proposed Layered Architecture to Maintain Privacy Issues in Electronic Medical Records
(Articles)
Ameur Bensefia
,
Anis Zarrad
E-Health Telecommunication Systems and Networks
Vol.3 No.4
,November 7, 2014
DOI:
10.4236/etsn.2014.34006
3,831
Downloads
5,194
Views
Citations
Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
(Articles)
Ralphe Wiggins
,
John A. Tomlin
iBusiness
Vol.2 No.3
,September 30, 2010
DOI:
10.4236/ib.2010.23032
4,279
Downloads
7,554
Views
Citations
Print or Electronic, Reading Is Indispensable: Case of Ibeku High School Umuahia Abia State
(Articles)
Joy C. Onyenachi
,
Edward C. Amadi
,
Ogechi O. Awa
Open Access Library Journal
Vol.6 No.1
,January 24, 2019
DOI:
10.4236/oalib.1104824
588
Downloads
1,654
Views
Citations
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