Department of Marketing, Management School, Jinan University, Guangzhou, China - Articles

R&D-Marketing Integration and Performance—Evidence Provided by Agricultural Science and Technology Enterprises (Articles)

Qiong Yao, Meisi Xu, Hua Song, Wenfang Jiang, Yong Zhang

Journal of Service Science and Management Vol.7 No.1，February 7, 2014

DOI: 10.4236/jssm.2014.71003 14,265 Downloads 24,382 Views Citations
The Impact of Brand Image on Consumer Behavior: A Literature Review (Articles)

Yi Zhang

Open Journal of Business and Management Vol.3 No.1，January 16, 2015

DOI: 10.4236/ojbm.2015.31006 114,966 Downloads 197,089 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1，February 4, 2015

DOI: 10.4236/jssm.2015.81008 10,227 Downloads 14,472 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1，February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,608 Downloads 6,629 Views Citations
Determinants of IT Innovation Diffusion from Dynamic Perspective—Review and Prospects (Articles)

Mingwang Lei

Technology and Investment Vol.7 No.1，February 18, 2016

DOI: 10.4236/ti.2016.71001 4,758 Downloads 5,882 Views Citations
Service Branding: A Perspective of Value Co-Creation Orientation (Articles)

Tianze Li, Haiying Wei

Journal of Service Science and Management Vol.11 No.2，April 28, 2018

DOI: 10.4236/jssm.2018.112018 1,618 Downloads 14,006 Views Citations
Controversial Marketing Frontier Analysis and Future Prospect (Articles)

Haihua Xie, Haiying Wei

Open Journal of Business and Management Vol.6 No.2，April 30, 2018

DOI: 10.4236/ojbm.2018.62035 1,317 Downloads 3,399 Views Citations
Literature Review of Executive Compensation Gap and Company Performance (Articles)

Jie Gao

American Journal of Industrial and Business Management Vol.9 No.1，January 16, 2019

DOI: 10.4236/ajibm.2019.91009 1,401 Downloads 3,727 Views Citations
A Comparative Study of Industrial Tourism of Cities in China (Articles)

Huimin Wang, Yunxin Fu

Chinese Studies Vol.8 No.1，February 27, 2019

DOI: 10.4236/chnstd.2019.81002 1,113 Downloads 3,143 Views Citations
Comparative Study on Travel Agency Management System in Mainland China, Hong Kong and Taiwan (Articles)

Ji Wen, Pingping Hou

American Journal of Industrial and Business Management Vol.5 No.1，January 29, 2015

DOI: 10.4236/ajibm.2015.51005 6,484 Downloads 8,460 Views Citations
Research Based on the Theory of Value Chain to Governance and Upgrade of Local Tourism Industry Cluster (Articles)

Ji Wen, Pingping Hou

iBusiness Vol.7 No.1，March 13, 2015

DOI: 10.4236/ib.2015.71007 6,503 Downloads 8,082 Views Citations
Internal Audit and Review of the Negative Customer Behavior (Articles)

Jing Wu

Journal of Service Science and Management Vol.8 No.4，August 14, 2015

DOI: 10.4236/jssm.2015.84058 7,507 Downloads 9,412 Views Citations
New Research Progress Review on Psychological Ownership (Articles)

Xie Qian

Open Journal of Social Sciences Vol.4 No.4，April 27, 2016

DOI: 10.4236/jss.2016.44022 3,012 Downloads 4,431 Views Citations
WeChat Marketing of Catering Industry from Consumers’ Perspective
—Taking “HaiDiLao” and “Little Sheep” as Examples (Articles)

Mingzhu Liang, Mingsen Wang, Songjun Xu

Journal of Service Science and Management Vol.9 No.3，June 22, 2016

DOI: 10.4236/jssm.2016.93032 7,247 Downloads 12,135 Views Citations
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example (Articles)

Mingzhu Liang, Mingsen Wang, Songjun Xu

Chinese Studies Vol.5 No.3，August 10, 2016

DOI: 10.4236/chnstd.2016.53010 2,407 Downloads 4,970 Views Citations
Localization of International Hotel Brands in China (Articles)

Yu Wang

American Journal of Industrial and Business Management Vol.6 No.9，September 12, 2016

DOI: 10.4236/ajibm.2016.69091 2,853 Downloads 5,685 Views Citations
Analysis on the B2C E-Commerce Pattern in China (Articles)

Yingyao Shi

Journal of Service Science and Management Vol.9 No.5，October 28, 2016

DOI: 10.4236/jssm.2016.95048 3,099 Downloads 6,296 Views Citations
The Reason and Coping Measures of Employees’ Resistance to Information System (Articles)

Chunhua Xiao

Journal of Human Resource and Sustainability Studies Vol.5 No.1，March 30, 2017

DOI: 10.4236/jhrss.2017.51009 7,443 Downloads 10,640 Views Citations
Study on the Spillover Effect of Tourism Flow Based on the Customer Market Segmentation—Take the Business Travel Market in Guangdong Province as an Example (Articles)

Yi Liu, Jiaping Lin

Modern Economy Vol.9 No.5，May 23, 2018

DOI: 10.4236/me.2018.95064 649 Downloads 2,051 Views Citations
Research on Tourism Development and Enlightenment of Taiwan Flying Cow Ranch (Articles)

Mingzhu Liang, Zhengying Guo

Journal of Service Science and Management Vol.12 No.2，February 12, 2019

DOI: 10.4236/jssm.2019.122010 747 Downloads 1,756 Views Citations

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