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DOI
Author
Journal
Affiliation
ISSN
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On the Advertising of an Event: A Mathematical Approach
(Articles)
Rosa Ferrentino
,
Carmine Boniello
Applied Mathematics
Vol.8 No.11
,November 28, 2017
DOI:
10.4236/am.2017.811119
1,033
Downloads
2,094
Views
Citations
An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms
(Articles)
B. N. Malar Selvi
,
J. Edwin Thomson
Intelligent Information Management
Vol.8 No.5
,September 30, 2016
DOI:
10.4236/iim.2016.85010
3,131
Downloads
9,405
Views
Citations
Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana
(Articles)
Maud Schall
,
Patrick Lebene Adonoo
,
Seth Christopher Yaw Appiah
Advances in Applied Sociology
Vol.9 No.6
,June 27, 2019
DOI:
10.4236/aasoci.2019.96018
778
Downloads
2,497
Views
Citations
Development of Word-of-Mouth Elasticity Measures for Tourism Product Categories
(Articles)
Yimiao Chen
,
Fangyi Liu
,
Li-Ming Ho
,
Tom M. Y. Lin
Psychology
Vol.3 No.9
,September 25, 2012
DOI:
10.4236/psych.2012.39109
4,738
Downloads
8,203
Views
Citations
Exploring the Identification and Effects of “Opinion Leader” under Different Information Release Strategies
(Articles)
Si Yang
Social Networking
Vol.7 No.3
,July 23, 2018
DOI:
10.4236/sn.2018.73013
763
Downloads
1,747
Views
Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
(Articles)
Heri Prabowo
,
Widji Astuti
,
Harianto Respati
Open Journal of Business and Management
Vol.8 No.1
,December 23, 2019
DOI:
10.4236/ojbm.2020.81012
3,625
Downloads
9,006
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
Provide Consumers with What They Want on Word of Mouth Forums
(Articles)
Yan Liu
,
Dahai Dong
,
Robert E. Burnkant
iBusiness
Vol.5 No.1A
,March 29, 2013
DOI:
10.4236/ib.2013.51A007
5,814
Downloads
9,166
Views
Citations
This article belongs to the Special Issue on
E-Commerce
Procedural Justice and Customer Post-Complaint Behaviour in Fast Food Firms in Port Harcourt, Nigeria
(Articles)
Gibson Chituru Ogonu
,
N. Gladson Nwokah
,
Beatrice Chinyere Acee-Eke
American Journal of Industrial and Business Management
Vol.9 No.2
,February 28, 2019
DOI:
10.4236/ajibm.2019.92026
700
Downloads
2,806
Views
Citations
Distributive Justice and Customer Post-Complaint Behaviour of Fast Food Industry in Rivers State, Nigeria
(Articles)
Gibson Chituru Ogonu
,
N. Gladson Nwokah
,
Beatrice Chinyere Acee-Eke
Journal of Service Science and Management
Vol.12 No.3
,March 20, 2019
DOI:
10.4236/jssm.2019.123019
1,191
Downloads
2,789
Views
Citations
The Influence of Relationship Quality on Electronic Word of Mouth for Mobile Review Site Users in Saudi Arabia Market
(Articles)
Fathia Mohammed Issa
iBusiness
Vol.13 No.4
,November 4, 2021
DOI:
10.4236/ib.2021.134010
311
Downloads
1,978
Views
Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries
(Articles)
Inonge Lilembalemba
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
,January 31, 2024
DOI:
10.4236/ojbm.2024.121035
104
Downloads
610
Views
Citations
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