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An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank
(Articles)
Jiangyu Li
,
Haibo Yu
iBusiness
Vol.5 No.3B
,November 8, 2013
DOI:
10.4236/ib.2013.53B010
7,547
Downloads
12,281
Views
Citations
Internet-Future Business Development Focus
(Articles)
Xiang Fang
,
Yangping Zhou
American Journal of Industrial and Business Management
Vol.2 No.3
,June 15, 2012
DOI:
10.4236/ajibm.2012.23011
7,795
Downloads
13,685
Views
Citations
Modeling the Customer Satisfaction Influence on the Long Term Sales: Example with Leading OTC Analgesics INN on National Market
(Articles)
Guenka Petrova
,
Nikolay Mateev
,
Dimitar Barumov
,
Lily Peikova
,
Maria Dimitrova
,
Manoela Manova
Modern Economy
Vol.4 No.9
,September 5, 2013
DOI:
10.4236/me.2013.49060
3,890
Downloads
6,452
Views
Citations
Research on Mobile Marketing Strategy Based on SICAS Model—A Case Study of Yili Group
(Articles)
Liwen Huang
American Journal of Industrial and Business Management
Vol.9 No.4
,April 28, 2019
DOI:
10.4236/ajibm.2019.94073
1,835
Downloads
6,339
Views
Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail”
(Articles)
Lu Ge
,
Chenggang Li
Modern Economy
Vol.10 No.1
,January 18, 2019
DOI:
10.4236/me.2019.101016
1,708
Downloads
3,520
Views
Citations
Developing a Records and Information Management Model for Oil Marketing Companies in Zambia Based on the Records Cycle Model
(Articles)
Sharon Malake
,
Jackson Phiri
Open Journal of Business and Management
Vol.8 No.4
,July 30, 2020
DOI:
10.4236/ojbm.2020.84114
1,262
Downloads
5,205
Views
Citations
Factors Hindering the Adoption of E-Marketing among Cable Manufacturers in Zambia, Based on Technology Acceptance Model (TAM)
(Articles)
Norbert Mooya
,
Jackson Phiri
Technology and Investment
Vol.12 No.2
,March 5, 2021
DOI:
10.4236/ti.2021.122004
826
Downloads
3,269
Views
Citations
Influencer Marketing
(Articles)
Yanjie Chen
Open Journal of Business and Management
Vol.11 No.5
,September 18, 2023
DOI:
10.4236/ojbm.2023.115127
533
Downloads
3,404
Views
Citations
Listing-Oriented Logistics Service Strategy: A New Choice for Large Transactional Online Shopping Websites
(Articles)
Dongli Miao
,
Jianjun Lu
,
Guangying Xie
Journal of Service Science and Management
Vol.10 No.1
,February 9, 2017
DOI:
10.4236/jssm.2017.101001
1,561
Downloads
2,490
Views
Citations
Exploration of National Tourism Development, Innovation and Marketing Policies: A Case Study of Nepal Tourism Constraints
(Articles)
Lochan Kumar Batala
,
Kalpana Regmi
,
GiriRaj Sharma
,
Azmat Ullah
American Journal of Industrial and Business Management
Vol.9 No.2
,February 28, 2019
DOI:
10.4236/ajibm.2019.92027
1,649
Downloads
6,070
Views
Citations
Research on the Relationship between Novelty-Centered Business Model Innovation and Competitive Advantages of Sports Tourism—Based on the Empirical Analysis of Guizhou Province, China
(Articles)
Xinghua Xu
,
Chunyu Yang
,
Juan Ren
Journal of Service Science and Management
Vol.13 No.2
,April 22, 2020
DOI:
10.4236/jssm.2020.132020
836
Downloads
1,834
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,090
Downloads
19,179
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
55
Downloads
303
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,465
Downloads
25,446
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Research of Enterprise Storage Ecosystem Based on Storage Theory and Nonlinear Discrete Optimization
(Articles)
Zixin Lu
,
Jiaqi Zhu
,
Yufeng Gui
Applied Mathematics
Vol.9 No.6
,June 29, 2018
DOI:
10.4236/am.2018.96051
721
Downloads
1,360
Views
Citations
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
2,443
Downloads
8,050
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
,October 21, 2016
DOI:
10.4236/tel.2016.65111
3,375
Downloads
9,116
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
,March 22, 2022
DOI:
10.4236/ojbm.2022.102046
2,086
Downloads
21,608
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
21,093
Downloads
39,224
Views
Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing
(Articles)
Pingping Meng
Creative Education
Vol.3 No.7B
,January 9, 2013
DOI:
10.4236/ce.2012.37B008
10,123
Downloads
16,650
Views
Citations
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