On the Advertising of an Event: A Mathematical Approach (Articles)

Rosa Ferrentino, Carmine Boniello

Applied Mathematics Vol.8 No.11，November 28, 2017

DOI: 10.4236/am.2017.811119   759 Downloads  1,216 Views  Citations

Understanding Word-of-Mouth in Counterfeiting (Articles)

Meei-Ying Lan, Fangyi Liu, Cheng-Hsi Fang, Tom M. Y. Lin

Psychology Vol.3 No.3，March 20, 2012

DOI: 10.4236/psych.2012.33041   4,701 Downloads  8,363 Views  Citations

The Role of Medical Word-of-Mouth on Sport Therapists: A Patient Psychological Perspectives (Articles)

Fangyi Liu, Ming-Yu Chou, Yung-Lun Liu, Hong-Zhou Chen

Open Journal of Medical Psychology Vol.2 No.4B，October 21, 2013

DOI: 10.4236/ojmp.2013.24B002   2,623 Downloads  4,310 Views  Citations

An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms (Articles)

B. N. Malar Selvi, J. Edwin Thomson

Intelligent Information Management Vol.8 No.5，September 30, 2016

DOI: 10.4236/iim.2016.85010   2,323 Downloads  3,938 Views  Citations

Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana (Articles)

Maud Schall, Patrick Lebene Adonoo, Seth Christopher Yaw Appiah

Advances in Applied Sociology Vol.9 No.6，June 27, 2019

DOI: 10.4236/aasoci.2019.96018   297 Downloads  599 Views  Citations

Development of Word-of-Mouth Elasticity Measures for Tourism Product Categories (Articles)

Yimiao Chen, Fangyi Liu, Li-Ming Ho, Tom M. Y. Lin

Psychology Vol.3 No.9，September 25, 2012

DOI: 10.4236/psych.2012.39109   4,347 Downloads  7,285 Views  Citations

A Literature Review of the Influence of Electronic Word-of-Mouth on Consumer Purchase Intention (Articles)

Yue Cong, Yaqin Zheng

Open Journal of Business and Management Vol.5 No.3，July 27, 2017

DOI: 10.4236/ojbm.2017.53047   2,251 Downloads  4,766 Views  Citations

Exploring the Identification and Effects of “Opinion Leader” under Different Information Release Strategies (Articles)

Si Yang

Social Networking Vol.7 No.3，July 23, 2018

DOI: 10.4236/sn.2018.73013   426 Downloads  870 Views  Citations

Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms (Articles)

Heri Prabowo, Widji Astuti, Harianto Respati

Open Journal of Business and Management Vol.8 No.1，December 23, 2019

DOI: 10.4236/ojbm.2020.81012   813 Downloads  1,163 Views  Citations
This article belongs to the Special Issue on Consumer Behavior, Business and Marketing

Provide Consumers with What They Want on Word of Mouth Forums (Articles)

Yan Liu, Dahai Dong, Robert E. Burnkant

iBusiness Vol.5 No.1A，March 29, 2013

DOI: 10.4236/ib.2013.51A007   4,859 Downloads  7,156 Views  Citations
This article belongs to the Special Issue on E-Commerce

Procedural Justice and Customer Post-Complaint Behaviour in Fast Food Firms in Port Harcourt, Nigeria (Articles)

Gibson Chituru Ogonu, N. Gladson Nwokah, Beatrice Chinyere Acee-Eke

American Journal of Industrial and Business Management Vol.9 No.2，February 28, 2019

DOI: 10.4236/ajibm.2019.92026   364 Downloads  749 Views  Citations

Distributive Justice and Customer Post-Complaint Behaviour of Fast Food Industry in Rivers State, Nigeria (Articles)

Gibson Chituru Ogonu, N. Gladson Nwokah, Beatrice Chinyere Acee-Eke

Journal of Service Science and Management Vol.12 No.3，March 20, 2019

DOI: 10.4236/jssm.2019.123019   719 Downloads  1,107 Views  Citations

Research on the Behavior of College Students’ Online Tourism Booking Based on TAM (Articles)

Xiaoru Chen, Zhou Li

Journal of Service Science and Management Vol.13 No.1，January 21, 2020

DOI: 10.4236/jssm.2020.131003   443 Downloads  612 Views  Citations