Analysis of Strategy by Strategy Typology and Orientation Framework
Ville Isoherranen, Pekka Kess
DOI: 10.4236/me.2011.24064   PDF    HTML     15,878 Downloads   24,382 Views   Citations


This study analyses the two case businesses strategy by using the strategy orientation and typology framework. The framework is build as synthesis from market and product orientation characteristics found from literature as well as the Miles and Snow strategy typology. This framework is used to evaluate Nokia mobile phones and Amer strategy. Nokia’s and Amer’s successful business and business transformations contribute to the selection. The findings show that the created framework is able to find orientation and typology changes in both of the case businesses.

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V. Isoherranen and P. Kess, "Analysis of Strategy by Strategy Typology and Orientation Framework," Modern Economy, Vol. 2 No. 4, 2011, pp. 575-583. doi: 10.4236/me.2011.24064.

Conflicts of Interest

The authors declare no conflicts of interest.


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