The Developing Trend of Independent Designer Brands and Brand Managing Company in China

Yiyao Zhu^*

School of Management, Jinan University, Guangzhou, China.

DOI: 10.4236/jss.2015.311013                

Abstract

Recent years, more and more independent designer brands have stepped into public’s awareness, becoming a newly emerging force of online apparel sales. In this context, brand managing company and corresponding electronic business platform only for independent designer brands emerge gradually as the time requires. Brand managing company means a company who possesses or cooperates with many independent designer brands. Some of these brand managing companies are originated from traditional fashion apparel company. The objective of this research is to describe and explain the developing trend of the apparel industry, brand managing company and independent designers in China. And the outline is also according to these three parts.

Keywords

Independent Designer Brand, Online Platform, O2O, Apparel Industry, Brand Managing Company, Developing Trend

Conflicts of Interest

The authors declare no conflicts of interest.

References

[1]	Tien, J.M., Krishnamurthy, A. and Yasar, A. (2004) Towards Real-Time Customized Management of Supply and Demand Chains. Journal of Systems Science and Systems Engineering, 13, 257-278.
[2]	Kumar, A. (2007) From Mass Customization to Mass Personalization: A Strategic Transformation. International Journal of Flexible Manufacturing Systems, 19, 533-547.
[3]	Matzler, K., Waiguny, M. and Fuller, J. (2007) Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization. Innovative Marketing, 3, 7-18.
[4]	Oppewal, H., Tojib, D.R. and Louvieris, P. (2012) Experimental Analysis of Consumer Channel-Mix Use. Journal of Business Research, 66, 2226-2233.
[5]	Lin, C. and Nguyen, C. (2011) Exploring e-Payment Adoption in Vietnan and Taiwan. The Journal of Computer Information Systems, 51, 41-52.
[6]	Zhu, K. (2004) Information Transparency of Business-to-Business Electronic Markets: A Game-Theoretic Analysis. Management Science, 50, 670-685. http://dx.doi.org/10.1287/mnsc.1040.0226
[7]	Tien, J.M. and Berg, D. (2003) A Case for Service Systems Engineering. Journal of Systems Science and Systems Engineering, 12, 13-38.
[8]	Chintagunta, P.K., Chu, J. and Cebollada, J. (2012) Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice. Marketing Science, 31, 96-114.
[9]	Zo, H. and Ramamurthy, K. (2009) Consumer Selection of E-Commerce Websites in a B2C Environment: A Discrete Decision Choice Model. IEEE Transactions on Systems, Man and Cybernetics, Part A: Systems and Humans, 39, 819- 839.
[10]	Anand, K.S., Pac, M.F. and Veeraraghavan, S. (2011) Quality-Speed Conundrum: Trade-Offs in Customer-Intensive Services. Management Science, 57, 40-56. http://dx.doi.org/10.1287/mnsc.1100.1250
[11]	Eyers, D. and Dotchev, K. (2010) Technology Review for Mass Customisation Using Rapid Manufacturing. Assembly Automation, 30, 39-46. http://dx.doi.org/10.1108/01445151011016055
[12]	Subramanian, N., Gunasekaran, A., Yu, J., Cheng, J. and Ning, K. (2013) Customer Satisfaction and Competitiveness in the Chinese E-Retailing: Structural Equation Modeling (SEM) Approach to Identify the Role of Quality Factors. Expert Systems with Applications, 41, 69-80.
[13]	Chocarro, R., Cortinas, M. and Villanueva, M.-L. (2013) Situational Variables in Online versus Offline Channel Choice. Electronic Commerce Research and Applications, 12, 347-361. http://dx.doi.org/10.1016/j.elerap.2013.03.004