Rural Tourism in the South of Spain: An Opportunity for Rural Development


Tourism is one of the most enriching experiences, and even more so if it involves a rural habitat, in contact with the environment. This kind of tourism, one of the most requested by society currently, offers a great chance for developing rural areas. Rural tourism has become the solution for some problems that have become evident in those areas: the high rate of unemployment, rural exodus and primary sector dependence. So the practice of this activity will generate and diversify income, and create employment. For this reason it is necessary to offer a product adapted to consumer tourist demand, and therefore it is essential to know profile of the tourist. The Andalusian region, in the south of Spain, is famous for being a tourist area of great singularity exhibiting different degrees of development and models of touristic exploitation, strongly characterized by its offer of sun and beach. Today, this community does not limit itself to offering only a sun and beach experience since not all tourists that choose it as their destination have exclusive preference for this sector. Among all the new proposals, one modality is rural tourism, which is the focal point of this study, especially those initiatives for rural tourism in natural parks. Rural tourism is a development factor that will help to correct regional imbalances. Developmental politics related directly to wealth generation in these rural areas can be bolstered by this activity. This study will estimate a forecast to model monthly rural tourist demand in Andalusia for 2014. Its aim is to reveal its evolution in the immediate future in order to propose measures to encourage activity in said tourism sector, by making use of the 24 natural parks and protected areas located in this region.

Share and Cite:

G. Torre, L. Hidalgo and J. Fuentes, "Rural Tourism in the South of Spain: An Opportunity for Rural Development," Modern Economy, Vol. 5 No. 2, 2014, pp. 152-160. doi: 10.4236/me.2014.52017.

Conflicts of Interest

The authors declare no conflicts of interest.


[1] I. Etxano, “Desarrollo rural en Espacios Naturales Protegidos: el caso del Parque Natural de Gorbeia (1994-2008),” Lurralde: Investigación y Espacio, Vol. 32, 2009, pp. 197-226.
[2] L. Mediano Serrano, “La Gestión de Marketing en el Turismo Rural,” Ediciones Pearson Prentice Hall, Madrid, 2004.
[3] R. C. Buckley, “Tourism and Environment,” Annual Review of Environment and Resources, Vol. 36. 2011, pp. 397-416.
[4] M. Devesa, M. Laguna and A. Palacios, “The Role of Motivation in Visitor Satisfaction: Empirical Evidence in Rural Tourism,” Tourism Management, Vol. 31, No. 4, 2010, pp. 547-552.
[5] J. Traverso Cortés, “Comunicación Interpretativa: Variable Clave en el Marketing-Mix de las Empresas de Turismo Rural,” Estudios Turísticos, No. 130, 1996, pp. 37-50.
[6] R. Blanco and J. Benayas, “El Turismo Como Motor del Desarrollo Rural. Análisis de los Proyectos Subvencionados por Leader I,” Revista de Estudios Agrosociales, No. 169, 1994, pp. 119-147.
[7] B. Lane, “What Is Rural Tourism?” Journal of Sustainable Tourism, Vol. 2, No. 1-2, 1994, pp. 7-21.
[8] M. V. Sanagustín Fons, J. A. Moseñe Fierro and M. Gómez y Patiño, “Rural Tourism: A Sustainable Alternative,” Applied Energy, Vol. 88, No. 2, 2011, pp. 551-557.
[9] M. Soteriades, “Clusters et Reseaux Dans le Cadre du Tourisme Rural: L’experience Grecque,” Revista de la SEECI, No. 23, 2010, pp. 85-117.
[10] G. Millán and A. Melian, “El Turismo Rural en el sur de España: Análisis de la Oferta y Demanda,” CULTUR: Revista de Cultura e Turismo, No. 2, 2010, pp. 69-91.
[11] A. F. Parada and J. Rodríguez, “Economic Valuation of Parque Nacional El Gúacharo, Monagas state, Venezuela,” Revista Científica UDO Agrícola, Vol. 8, No. 1, 2008, pp. 88-97.
[12] A. M. Ciruela, “Diversificación de la Actividad Agraria Hacia el Turismo Rural: Un Modelo de Decisión Basado en Sociedades Cooperativas Agrarias Oleícolas,” CIRIEC: España. Revista de Economía Pública, Social y Cooperativa, No. 61, 2008, pp. 205-232.
[13] N. Fuller, “Reflexiones Sobre el Turismo Rural Como via de Desarrollo: El Caso de la Comunidad de Antioquía, Perú,” Estudios y perspectivas en turismo, Vol. 20, No. 4, 2011, pp. 929-942.
[14] G. Miller, K. Rathouse, C. Scarles, K. Holmes and J. Tribe, “Public Understanding of Sustainable Tourism”. Annals of Tourism Research, Vol. 37, No. 3, 2010, pp. 627-645.
[15] S. Antón, M. Nel-lo and A. Orellana, “Coastal Tourism in Natural Parks. An Analysis of Demand Profiles and Recreational Uses in Coastal Protected Natural Areas,” Revista Turismo & Desenvolvimento, Vol. 7-8, 2007, pp. 69-81.
[16] R. Buckey, “Sustainable Tourism: Research and Reality”, Annals of Tourism Research, Vol. 39, No. 2, 2012, pp. 528-546.
[17] R. McAreavey and J. McDonagh, “Sustainable Rural Tourism: Lessons for Rural Development”, Sociologia Ruralis, Vol. 51, No. 2, 2011, pp. 175-194.
[18] L. Zhong, J. Deng, Z. Song and P. Ding, “Research on Environmental Impacts of Tourism in China: Progress and Prospect,” Journal of Environmental Management, Vol. 92, No. 11, 2011, pp. 2972-2983.
[19] Instituto Nacional de Estadística, “Anuario Estadístico de España 2013,” INE, Madrid, 2013.
[20] J. I. Pulido and P. J. Cárdenas, “El Turismo Rural en España: Orientaciones Estratégicas Para una Tipología aún en Desarrollo,” Boletín de la Asociación de Geógrafos Españoles, No. 56, 2011, pp. 155-176.
[21] G. E. P. Box and G. M. Jenkins, “Time Series Analysis, Forecasting and Control,” Holden-Day, San Francisco, 1976.
[22] H. Madsen, “Time Series Analysis,” Chapman & Hall/ CRC, London, 2008.
[23] E. Harrison, “A Multiplicative Seasonal Box-Jenkins Model to Nigerian Stock Prices,” Interdisciplinary Journal of Research in Business, Vol. 2, No. 4, 2012, pp. 1-7.
[24] D. N. Gujarati, “Econometría,” McGraw Hill, México, 2003.

Copyright © 2021 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.