A Review of Brand Valuation Method

Jiangwen Huang

Department of Marketing, Management School, Jinan University, Guangzhou, China.

DOI: 10.4236/jssm.2015.81008                

Abstract

The method of brand value evaluation has become an important topic as the concern of practical and theoretical circles since the 1980s. This paper analyses dimensions of brand value and sorts out the related research achievements of brand value evaluation method from asset perspective, customer perspective and a comprehensive perspective. Then the paper points out its important implications for the practice of brand valuation of Chinese enterprises.

Keywords

Brand Value, Brand Valuation, Evaluation Method

Conflicts of Interest

The authors declare no conflicts of interest.

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