How Framing Effect Impact on Decision Making on Internet Shopping


Framing effect is an understanding and assessment that individual implements different behaviors when facing to the multiple choice that expressing the same meaning. Previously, scholars went through numerous empirical studies regarding impact of the method as well as environment in making decision of online purchasing [1]-[4]. Also, scholars have proved that there are complex influences of psychological factors when consumers make decisions of shopping. Therefore, the article aims to analyze the impact of faming effect in e-commerce when consumers make decisions so as to summarize the shortage in academic and practical aspects.

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Li, X. and Ling, W. (2015) How Framing Effect Impact on Decision Making on Internet Shopping. Open Journal of Business and Management, 3, 96-108. doi: 10.4236/ojbm.2015.31010.

Conflicts of Interest

The authors declare no conflicts of interest.


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