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R&D-Marketing Integration and Performance—Evidence Provided by Agricultural Science and Technology Enterprises

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DOI: 10.4236/jssm.2014.71003    4,556 Downloads   6,660 Views   Citations

ABSTRACT

R&D-marketing integration is an important factor of technological innovation success. This study explores the relationships among R&D-marketing integration, business performance, and social performance in the context of Chinese agricultural science and technology enterprises. The findings suggest that the integration of R&D-marketing has a positive effect both on business performance and social performance, and that business performance serves as a mediator in the relationship between the integration of R&D-marketing and social performance. This study provides empirical evidence for the research in the relationships between the integration of R&D and enterprise performance and contributes to the policy-making on the technological innovation.

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

Yao, Q. , Xu, M. , Song, H. , Jiang, W. and Zhang, Y. (2014) R&D-Marketing Integration and Performance—Evidence Provided by Agricultural Science and Technology Enterprises. Journal of Service Science and Management, 7, 18-29. doi: 10.4236/jssm.2014.71003.

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