The Advantages and Measures of Constructing Logistics Strategic Alliance for Chain Marketing Enterprises - American Journal of Industrial and Business Management

AJIBM > Vol.6 No.7, July 2016

American Journal of Industrial and Business Management

Volume 6, Issue 7 (July 2016)

ISSN Print: 2164-5167 ISSN Online: 2164-5175

Google-based Impact Factor: 0.92 Citations

The Advantages and Measures of Constructing Logistics Strategic Alliance for Chain Marketing Enterprises ()

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DOI: 10.4236/ajibm.2016.67077 1,958 Downloads 3,266 Views Citations

Author(s)

Xiaogang Yang

Affiliation(s)

Chengdu Normal University, Chengdu, China.

ABSTRACT

The results indicated that the logistics strategic alliance has obvious advantages and benefits to economies of scale, and building strategic alliance of logistics is an effective way for the chain marketing enterprises to achieve economies of scale, which can enhance their core competitiveness. In this paper, the author pointed out the specific measures of the chain marketing enterprises to construct and consolidate logistics strategic alliance.

KEYWORDS

Chain Marketing Enterprise, Logistics Strategic Alliance, Advantage, Scale Economy, Measure

Share and Cite:

Yang, X. (2016) The Advantages and Measures of Constructing Logistics Strategic Alliance for Chain Marketing Enterprises. American Journal of Industrial and Business Management, 6, 829-834. doi: 10.4236/ajibm.2016.67077.

Cited by

[1]	Implementation of Marketing Mix Strategies for the ASEAN in Logistics Management
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[2]	The Stability and Promotion Strategy of Virtual Logistics Alliance in Xi 'an International Trade and Logistics Park Based on Computer Application
	2020

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