Author(s)

Xiurong Huang, Yaojia Huang

School of Business Administration, South China University of Technology, Guangzhou, China.

The purpose of this paper is to provide countermeasures of the traditional business under the background of mobile internet, so that they can successfully achieve offline to online (hereinafter referred to as O2O) transformation. Firstly, the article analyzes the status quo and difficulties of traditional business about operations of WeChat public account. Secondly, the article analyzes the advantages of local life service O2O from four aspects: market environment, platform, brand and industry. Finally, four countermeasures are put forward: publish quality content, clear profit model and dock data to form an O2O ecological circle efficiently.

Traditional Business, Mobile Internet, WeChat Public Platform, Transformation Strategy

Huang, X. and Huang, Y. (2015) A Research on the Difficulties and Countermeasures of the Traditional Business under the Background of Mobile Internet. Open Journal of Business and Management, 3, 441-445. doi: 10.4236/ojbm.2015.34044.