Journal of Service Science and Management

Volume 8, Issue 1 (February 2015)

ISSN Print: 1940-9893   ISSN Online: 1940-9907

Google-based Impact Factor: 1.24  Citations  h5-index & Ranking

A Review of Brand Valuation Method

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DOI: 10.4236/jssm.2015.81008    10,396 Downloads   14,994 Views  Citations
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ABSTRACT

The method of brand value evaluation has become an important topic as the concern of practical and theoretical circles since the 1980s. This paper analyses dimensions of brand value and sorts out the related research achievements of brand value evaluation method from asset perspective, customer perspective and a comprehensive perspective. Then the paper points out its important implications for the practice of brand valuation of Chinese enterprises.

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Huang, J. (2015) A Review of Brand Valuation Method. Journal of Service Science and Management, 8, 71-76. doi: 10.4236/jssm.2015.81008.

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