Marketing, University of Tehran, Alborz Campus, Iran
Faculty of Management, University of Tehran, Alborz Campus, Iran
Faculty of Management, University of Tehran, Alborz Campus, Iran
Department of Health Management and Economics, School of Public Health, Tehran University of Medical Sciences, Tehran, Iran
Copyright © 2019 Shadi Hosseini, Mira Seyed Abolghasem, Mohammad Rahim Esfidani, Fereshteh Farzianpour et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Hosseini, S. , Abolghasem, M. , Esfidani, M. and Farzianpour, F. (2019) Determination of Positioning Components in the Retail Market of Iran Market: A Mixed Methods Study.
Journal of Service Science and Management,
12, 407-420. doi:
10.4236/jssm.2019.123028.