Journal of Service Science and Management

Vol.4 No.4(2011), Paper ID 9022, 7 pages

DOI:10.4236/jssm.2011.44053

 

Using TOPSIS & CA Evaluating Intentions of Consumers’ Cross-Buying Bancassurance

 

Chiang Ku Fan, Yu Hsuang Lee, Li Tze Lee, Wen Qin Lu

 

 

Copyright © 2011 Chiang Ku Fan, Yu Hsuang Lee, Li Tze Lee, Wen Qin Lu et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Fan, C. , Lee, Y. , Lee, L. and Lu, W. (2011) Using TOPSIS & CA Evaluating Intentions of Consumers’ Cross-Buying Bancassurance. Journal of Service Science and Management, 4, 469-475. doi: 10.4236/jssm.2011.44053.
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