Theoretical Economics Letters

Vol.7 No.7(2017), Paper ID 80605, 10 pages

DOI:10.4236/tel.2017.77131

 

Effect of Adjacent Product Price on Customer’s Willingness to Pay of Focal Brand: A Bayesian Approach

 

Atanu Adhikari

 

Indian Institute of Management Kozhikode (IIMK), Kozhikode, India

 

Copyright © 2017 Atanu Adhikari et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Adhikari, A. (2017) Effect of Adjacent Product Price on Customer’s Willingness to Pay of Focal Brand: A Bayesian Approach. Theoretical Economics Letters, 7, 1940-1949. doi: 10.4236/tel.2017.77131.
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