Journal of Service Science and Management

Vol.10 No.4(2017), Paper ID 78475, 6 pages

DOI:10.4236/jssm.2017.104031

 

Study on the Spillover Effects of Overseas Brand Crises

 

Qing Li, Zheng Jiang

 

Shenzhen Tourism College, Jinan University, Shenzhen, China
Shenzhen Tourism College, Jinan University, Shenzhen, China

 

Copyright © 2017 Qing Li, Zheng Jiang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Li, Q. and Jiang, Z. (2017) Study on the Spillover Effects of Overseas Brand Crises. Journal of Service Science and Management, 10, 388-393. doi: 10.4236/jssm.2017.104031.
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