Open Journal of Business and Management

Vol.5 No.3(2017), Paper ID 77983, 7 pages

DOI:10.4236/ojbm.2017.53047

 

A Literature Review of the Influence of Electronic Word-of-Mouth on Consumer Purchase Intention

 

Yue Cong, Yaqin Zheng

 

Business Administration School, Anhui University of Finance and Economic, Bengbu City, China
Business Administration School, Anhui University of Finance and Economic, Bengbu City, China

 

Copyright © 2017 Yue Cong, Yaqin Zheng et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Cong, Y. and Zheng, Y. (2017) A Literature Review of the Influence of Electronic Word-of-Mouth on Consumer Purchase Intention. Open Journal of Business and Management, 5, 543-549. doi: 10.4236/ojbm.2017.53047.
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