Journal of Behavioral and Brain Science

Vol.5 No.4(2015), Paper ID 55367, 11 pages

DOI:10.4236/jbbs.2015.54014

 

Neuromarketing: Neurocode-Tracking in Combination with Eye-Tracking for Quantitative Objective Assessment of TV Commercials

 

Wilfried Dimpfel

 

c/o NeuroCode AG, Wetzlar, Germany

 

Copyright © 2015 Wilfried Dimpfel et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Dimpfel, W. (2015) Neuromarketing: Neurocode-Tracking in Combination with Eye-Tracking for Quantitative Objective Assessment of TV Commercials. Journal of Behavioral and Brain Science, 5, 137-147. doi: 10.4236/jbbs.2015.54014.
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