Journal of Service Science and Management

Vol.7 No.5(2014), Paper ID 51125, 9 pages

DOI:10.4236/jssm.2014.75034

 

A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables

 

Alireza Mohammadpour, Taher Roshandel Arbatani, Tahmoures Hassan Gholipour, Fereshteh Farzianpour, Shadi Hosseini

 

Department of Management, University of Tehran Kish International Campus, Tehran, Iran
Department of Media Management, Tehran University, Tehran, Iran
Department of Management, Tehran University, Tehran, Iran
Department of Health Management and Economics, School of Public Health, Tehran University of Medical Sciences, Tehran, Iran
Department of Management, University of Tehran Kish International Campus, Tehran, Iran

 

Copyright © 2014 Alireza Mohammadpour, Taher Roshandel Arbatani, Tahmoures Hassan Gholipour, Fereshteh Farzianpour, Shadi Hosseini et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Mohammadpour, A. , Arbatani, T. , Gholipour, T. , Farzianpour, F. and Hosseini, S. (2014) A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables. Journal of Service Science and Management, 7, 368-376. doi: 10.4236/jssm.2014.75034.

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