Open Journal of Business and Management

Vol.2 No.3(2014), Paper ID 47530, 3 pages

DOI:10.4236/ojbm.2014.23019

 

Marketing Accountability: Defining Expectations and Measuring Outcomes

 

David W. Stewart

 

Department of Marketing and Business Law, 319 Hilton Business Center, Loyola Marymount University, Los Angeles, USA

 

Copyright © 2014 David W. Stewart et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Stewart, D. (2014) Marketing Accountability: Defining Expectations and Measuring Outcomes. Open Journal of Business and Management, 2, 163-165. doi: 10.4236/ojbm.2014.23019.

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